Business Manager
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New
Job summary
The Business Manager will be responsible for driving business growth, enrollee acquisition, and brand visibility for a leading Health Maintenance Organization (HMO). The role focuses on marketing strategy execution, business development, client acquisition and retention, and stakeholder relationship management, while ensuring full compliance.
Min Qualification:
Degree
Experience Level:
Senior level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 9 to 5
Applicant Location:
Ibadan & Oyo State, Nigeria
Job descriptions & requirements
Responsibilities:
Marketing Strategy & Execution:
- Develop and implement effective marketing and business growth strategies across individual, family, SME, and corporate segments.
- Conduct market research to identify customer needs, trends, and competitive insights.
- Plan and execute integrated marketing campaigns using both traditional and digital channels.
Business Development & Client Acquisition:
- Identify, pursue, and secure new corporate, retail, and government-related health insurance accounts.
- Conduct client presentations, product demonstrations, and sales pitches.
- Manage lead generation, follow-ups, and conversion to meet enrolment and revenue targets.
Brand Management & Corporate Communication:
- Ensure consistent brand messaging and visibility across all platforms.
- Oversee the development of marketing materials, including proposals, brochures, and digital content.
- Represent the organization at industry events, exhibitions, and stakeholder engagements.
Digital Marketing & Analytics:
- Manage digital marketing initiatives, including social media, email marketing, SEO, and online advertising.
- Track performance metrics and analyze campaign effectiveness to improve lead generation and engagement.
Product Development & Market Positioning:
- Collaborate with Operations and Product teams to design health plans aligned with market needs.
- Continuously review pricing, benefits, and competitiveness of HMO products.
Client Retention & Relationship Management:
- Implement customer retention strategies to improve satisfaction and reduce churn.
- Work closely with customer service and provider relations teams to resolve escalated issues.
Reporting & Compliance:
- Prepare regular reports on business performance, enrolment growth, and ROI.
- Ensure all marketing and sales activities comply with NHIA regulations and ethical standards.
Requirements:
- Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Public Health, or a related field.
- MBA or a relevant postgraduate qualification is an added advantage.
- Minimum of 5 years’ relevant experience in marketing or business development, preferably within HMO, healthcare, insurance, or financial services sectors.
- Proven track record of achieving sales and enrolment targets.
- Strong understanding of the Nigerian health insurance landscape and NHIA guidelines.
- Excellent communication, presentation, and negotiation skills.
- Strong analytical, strategic planning, and leadership abilities.
- Proficiency in digital marketing tools and CRM systems.
- High level of professionalism, creativity, and relationship-building skills.
What We Offer:
- Competitive salary with performance-based incentives.
- Health insurance coverage.
- Transport and fieldwork allowances.
- Professional development and training opportunities.
- Pension and other statutory benefits.
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