Business Development Executive
Job summary
We are not looking for a traditional account manager who waits for briefs to land in their inbox. We need a strategic, highly resourceful hunter. As our Lead Business Development Executive, you will lead our client acquisition strategy. You will identify high-value corporate clients, commercial brands, and tech
Job descriptions & requirements
Responsibilities:
- Pipeline Generation: Target, map, and secure meetings with key decision-makers (Brand Managers, CMOs, Corporate Comms Leads, and Agency Producers) across Nigeria.
Consultative Pitching: Translate HeartLens’s high-end production capabilities into compelling business arguments. You won’t just sell "videos"; you will sell engagement, retention, and ROI. - Commercial Negotiation: Drive deals from initial cold outreach through to final contract signing, protecting studio margins while structuring creative win-win partnerships.
- Market Intelligence: Collaborate with our internal Business Analyst to identify high-conversion verticals (e.g., fast-growing fintechs, FMCGs launching new SKUs, retail brands) and tailor pitches accordingly.
- Leadership & Mentorship: As a senior member of the foundational team, I help establish our sales processes, build client-relationship management infrastructure, and mentor future junior sales hires.
Requirements:
- The Corporate-Creative Hybrid: You have a proven track record of driving high-volume sales or corporate accounts (experience at a major multinational, FMCG like NBC, or a top-tier ad agency is highly valued), but you possess a deep appreciation for branding, lateral thinking, and storytelling.
- Lagos Market Savvy: You understand the nuances, paces, and decision-making structures of the Nigerian business landscape. You know how to navigate gatekeepers and build genuine professional trust.
- Data-Driven Closer: You don't just rely on "vibes" to sell. You use market insights, audience data, and clear ROI metrics to handle objections and justify premium pricing tiers.
- Resilient & Autonomous: You thrive in an early-stage startup environment. You are highly organized, comfortable with ambiguity, and possess the "hustle" required to build a pipeline from scratch.
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