Business Development Representative

Company Description

Stride ERP is Africa’s leading all‑in‑one Enterprise Resource Planning (ERP) platform, built for businesses of every size. With tools for sales and customer management, inventory, accounting, HR, projects, and more, Stride ERP helps organizations streamline operations and drive growth. Powered by Rytegate Technologies Limited, we support diverse industries from our offices in Canada and Nigeria.

Role Description

This is a full-time, on-site role for a Business Development Representative, based in Owerri, Nigeria. We are seeking a Business Development Representative who will focus on lead generation, account setup, and revenue conversion. This role is central to our sales strategy, ensuring that leads are actively sourced, nurtured, and converted into paying customers.

Key Responsibilities

Lead Generation & Outreach

• Identify and generate new leads through outreach campaigns, referrals, and targeted prospecting.
• Actively manage and engage with leads in the database.
• Conduct outreach through newsletters, personalized messages, emails, and phone calls.
• Maintain accurate and validated records of all lead interactions in CRM.

Account Setup & Management

• Respond to requests for new account setups and complete them within 24 hours.
• Follow up with new accounts within 48 hours to ensure engagement and conversion.
• Track account activity and provide feedback to leadership.

Pipeline & Revenue Conversion

• Respond to lead inquiries within 2 hours.
• Resolve client issues directly and document outcomes in CRM.
• Drive pipeline velocity by managing demos, follow-ups, and deal progression.
• Update invoices with payments received and ensure billing accuracy.

Reporting & Collaboration

• Generate weekly lead performance reports (engagement, account activity, conversions) using CRM dashboards.
• Share insights with leadership, finance, and product teams to align on revenue goals.
• Provide feedback from leads and accounts to inform product and marketing strategies.

Qualifications

• Strong communication skills (written, verbal, and phone outreach).
• Proficiency in CRM systems and email marketing tools.
• Ability to manage lead databases with precision and accuracy.
• Proven track record in lead generation, nurturing or sales operations.
• Highly organized, detail-oriented, and responsive under tight timelines.

Experience Requirements

• 2+ years in sales, inside sales, or business development roles.
• Experience generating leads and driving conversions.
• Background in account setup and follow-up processes preferred. 

Impact of the Role

This role is the engine behind revenue growth, ensuring that leads are actively generated, engaged, and converted. By combining proactive outreach with disciplined account management, the Business Development Representative directly contributes to hitting and exceeding sales targets.

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