Business Development Officer

Responsibilities:

• Business Development and Sales: Identify new markets, generate leads, conduct cold calls, pitch products and services, and convert prospects into customers.
• Digital Marketing Strategy: Develop and implement digital marketing strategies to increase brand awareness, customer acquisition, engagement, and sales.
• Marketing Team Coordination: Coordinate digital marketers, videographers, and other content creators to ensure consistent brand messaging and timely campaign delivery.
• Strategic Partnerships: Identify, negotiate, and manage partnerships with supermarkets, beauty spas, pharmacies, retailers, influencers, and other relevant businesses.
• Brand Activations: Plan and execute product activations, sampling campaigns, promotional events, and in-store marketing activities to drive product awareness and sales.
• Customer Experience: Develop and implement customer experience strategies that improve customer satisfaction, retention, referrals, and brand loyalty.
• Market Research: Monitor beauty industry trends, customer preferences, competitor activities, and emerging market opportunities.
• Performance Monitoring: Track sales performance, marketing campaign results, lead conversion, customer feedback, and partnership outcomes.
• Reporting: Prepare regular reports on business development activities, campaign performance, sales growth, and market expansion opportunities.

Requirements:

• Bachelor's degree or HND in Marketing, Business Administration, Business Management, or a related field.
• 3–5 years of relevant experience in business development, sales, digital marketing, or brand management.
• Experience in the beauty, skincare, cosmetics, personal care, FMCG, or retail industry is strongly preferred.
• Demonstrated ability to develop and execute digital marketing strategies and coordinate marketing teams.
• Experience in B2B sales, cold calling, lead generation, client acquisition, and partnership development.
• Strong understanding of social media marketing, content strategy, digital advertising, and campaign performance analytics.
• Experience organising product activations, in-store promotions, sampling campaigns, or retail marketing initiatives.
• Strong communication, negotiation, presentation, and relationship management skills.
• Customer-focused, commercially minded, proactive, and target-driven.
• Proficiency in Microsoft Office, social media management tools, and digital marketing analytics platforms.