Business Development Officer

Responsibilities:

• Identify and generate new business opportunities through social media platforms and digital channels.
• Develop and execute social media-based business development strategies to attract and convert leads.
• Engage with potential clients through LinkedIn outreach, social engagement, and online networking.
• Manage and grow the company’s online presence and brand visibility across relevant social platforms.
• Create and share value-driven content that promotes company services and attracts potential clients.
• Monitor social media trends and use insights to identify new market opportunities.
• Build and maintain strong relationships with prospects and clients.
• Conduct online prospecting and lead generation campaigns.
• Schedule meetings with prospective clients and present company offerings.
• Collaborate with marketing and management teams to align digital outreach with business growth strategies.
• Track, analyze, and report lead generation performance from social media activities.
• Maintain a database of prospects and follow up on leads.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, Communications, or related field.
• Minimum 2 years’ experience in business development, sales, digital marketing, or social media marketing.
• Strong understanding of social media platforms and digital engagement strategies.
• Proven ability to generate leads through social media and online networking.
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency in CRM tools and social media management tools is an advantage.
• Ability to work independently and meet sales or lead-generation targets.
• Creative mindset with strong digital communication skills.