Responsibilities:

Business Growth and Strategy:

Develop and implement business development strategies to increase revenue and market share.
Identify new business opportunities, customer segments, and potential revenue streams.
Research market trends, customer preferences, and competitor activities.
Develop innovative packages, promotions, and service offerings to attract new customers.
Establish business growth targets and monitor progress towards achieving them.

Corporate Sales and Partnerships:

Identify and build relationships with corporate organisations, schools, hotels, travel agencies, event planners, and other potential business partners.
Develop proposals for corporate outings, team-building activities, school excursions, private events, and group bookings.
Negotiate business deals, sponsorships, and partnership agreements.
Maintain strong relationships with existing clients to encourage repeat patronage.
Represent the park at networking events, business meetings, and promotional activities.

Sales and Revenue Generation:

Drive sales of park services, including entertainment activities, arcade games, cinema, food and beverages, events, and other recreational offerings.
Develop strategies to increase customer bookings, walk-in visits, and repeat business.
Set sales targets and monitor the performance of sales activities.
Identify opportunities to upsell and cross-sell services to customers.
Follow up on business enquiries, leads, proposals, and potential bookings to convert them into sales.

Marketing and Brand Promotion:

Work with the marketing team to develop and execute promotional campaigns.
Identify opportunities for brand visibility through partnerships, events, digital platforms, and community engagement.
Oversee promotional activities aimed at attracting families, young people, tourists, and corporate customers.
Recommend seasonal promotions, loyalty programmes, referral incentives, and special packages.
Monitor the effectiveness of marketing initiatives and recommend improvements.

Client Relationship Management:

Build and maintain a database of corporate clients, partners, event organisers, and prospective customers.
Ensure timely follow-up on enquiries, quotations, proposals, and bookings.
Gather customer feedback and identify opportunities to improve services.
Maintain professional relationships with key clients and business partners.
Resolve business-related client concerns and escalate operational issues where necessary.

Market Research and Competitor Analysis:

Conduct market research to identify customer needs and emerging business opportunities.
Monitor competitor pricing, promotional activities, and service offerings.
Identify gaps in the market that Lala-Land Park can leverage.
Recommend new products, services, and experiences that can improve the park's competitiveness.

Budgeting and Performance Reporting:

Prepare and manage the business development budget.
Monitor sales revenue, business leads, conversion rates, and partnership performance.
Prepare weekly and monthly business development reports for management.
Track revenue generated from corporate bookings, events, partnerships, and promotional campaigns.
Provide recommendations for improving business performance and profitability.

Requirement:

HND in Business Administration, Marketing, Sales, Management, or a related field.
Minimum of 3–5 years' experience in business development, sales, marketing, or a related role.
Experience in hospitality, entertainment, leisure, tourism, recreation, or event management is an advantage.
Proven ability to generate leads, secure business partnerships, and achieve sales targets.
Strong negotiation, presentation, and relationship management skills.
Good understanding of sales strategies, marketing principles, and customer acquisition.
Ability to develop business proposals and prepare professional reports.
Proficiency in Microsoft Office and customer relationship management (CRM) tools.
Ability to work independently, meet targets, and travel for business meetings when required.

Key Competecies:

Business Development Manager

Ellasot Consulting