Business Development Manager

Responsibilities:

Market Entry and Positioning Strategy:

• Define and refine our go-to-market strategy for Nigeria, with particular attention to Lagos as the primary launch city.
• Advise on brand positioning relative to the broader mental health and telehealth landscape in Nigeria.
• Identify the most effective channels to reach our target audience — both digital and through institutional partnerships.

Revenue Growth and Monetisation:

• Review and stress-test our two-tiered revenue model (one-time diagnostic fee + monthly care subscription).
• Advise on pricing strategy in the Nigerian context, balancing premium positioning with accessibility.
• Identify additional revenue streams, partnership models, or grant opportunities that align with our mission

Brand Awareness and Community Building:

• Develop a strategy for building public awareness and trust around the Unmask ADHD brand, particularly in a market where ADHD stigma is high.
• Advise on social media strategy, content marketing, and digital advertising in the Nigerian context.
• Identify key opinion leaders, mental health advocates, and media partners who can amplify the brand.

Partnerships & Institutional Engagement:

• Map and prioritise potential partnerships with corporate HR departments, employee wellness programs, and educational institutions.
• Advise on how to engage the medical and mental health community in Nigeria to build clinical credibility and referral pathways.
• Explore opportunities for collaboration with NGOs, foundations, and government agencies working in the mental health space.
• Operational Scaling & Growth Planning
• Support the development of a clear 12-month and 3-year growth plan.
• Advise on team structure, hiring priorities, and the operational infrastructure needed to scale.
• Help us define and track the right KPIs and metrics to measure platform growth and clinical impact

Requirements:

• A minimum of BSc in any related field 
• A minimum of 3 years of experience