Business Development Manager

Responsibilities:

Marketing Strategy & Function Development:

• Develop and implement the company's overall marketing strategy.
• Assess the company's current marketing activities, identify gaps, and recommend areas for improvement.
• Build a structured marketing function from the ground up, including processes, workflows, tools, systems, and reporting structures.
• Determine the marketing channels, platforms, campaigns, and resources required to achieve business objectives.
• Develop annual, quarterly, and monthly marketing plans aligned with company revenue goals.
• Establish marketing KPIs and performance metrics and monitor results.
• Develop strategies for brand positioning, visibility, lead generation, customer acquisition, and conversion.
• Recommend appropriate marketing budgets and ensure resources are allocated effectively.
• Monitor industry trends, customer behaviour, competitors, and emerging marketing opportunities.

Marketing Team Building & Management:

• Identify the roles and skill sets required to build an effective marketing team.
• Recommend appropriate staffing levels and participate in the recruitment and selection of marketing personnel.
• Define responsibilities, KPIs, targets, and performance expectations for members of the marketing team.
• Build effective marketing workflows and systems that support collaboration and accountability.
• Lead, supervise, and evaluate the performance of marketing team members.
• Identify training and development needs within the team.
• Manage external marketing agencies, consultants, vendors, influencers, creatives, and other third-party providers where required.

Campaign & Lead Generation Management:

• Develop and oversee marketing campaigns across appropriate digital and traditional channels.
• Plan and manage campaigns across social media, paid advertising, email, content, partnerships, events, and other relevant channels.
• Develop strategies for generating qualified real estate leads.
• Work closely with the sales team to ensure marketing-generated leads are properly nurtured and converted.
• Monitor campaign performance, cost per lead, conversion rates, customer acquisition costs, and return on marketing investment.
• Continuously test, evaluate, and improve marketing campaigns based on performance data.

Business Development:

• Identify and pursue new business opportunities and revenue streams.
• Develop strategic partnerships with real estate companies, corporate organisations, investors, agents, referral partners, and other relevant stakeholders.
• Build and maintain strong relationships with key clients and strategic partners.
• Develop business proposals, partnership opportunities, and commercial initiatives.
• Drive client acquisition and revenue-generating opportunities.
• Maintain a healthy business development pipeline and provide regular performance reports.

Brand & Market Growth:

• Strengthen the company's positioning within the real estate market.
• Develop initiatives that increase brand awareness, credibility, and market visibility.
• Identify new markets, customer segments, products, and revenue opportunities.
• Coordinate with content, design, digital marketing, sales, and other relevant functions to ensure consistent brand communication.
• Represent the company at relevant industry events, networking opportunities, exhibitions, and meetings.

Reporting & Performance Management:

• Prepare regular marketing and business development reports for management.
• Track and analyse key performance indicators.
• Present insights, challenges, opportunities, and management recommendations.
• Use data and market intelligence to guide strategic decisions.
• Ensure marketing and business development activities remain aligned with company objectives.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field.
  
• Minimum of 4 years' relevant experience in Marketing, Business Development, Growth, Sales, or a related commercial function.
• Strong experience in real estate marketing is highly preferred.
• Proven experience developing and implementing marketing strategies.
• Experience building, managing, or restructuring a marketing team or function.
• Demonstrated ability to develop marketing processes, systems, KPIs, and workflows from the ground up.
• Strong understanding of digital marketing, lead generation, content marketing, social media, paid advertising, partnerships, and customer acquisition.
• Strong business development and commercial acumen.
• Excellent leadership, communication, negotiation, and presentation skills.
• Strong understanding of marketing analytics and performance measurement.
• Ability to manage budgets and evaluate return on investment.
• Strong project management and organisational skills.
• Ability to work independently, take ownership, and turn strategy into execution.
• Strong knowledge of the Lagos real estate market is an advantage.