Business Development Manager

Responsibilities:

Business Development & Sales:

• Identify and target potential customers, including restaurants, hotels, bakeries, food businesses, offices, and other commercial establishments.
  
• Develop and maintain a strong pipeline of prospective business customers.
  
• Conduct physical and telephone outreach to prospective clients.
  
• Visit potential and existing customers to introduce the company's products and services.
  
• Generate leads and convert prospects into paying customers.
  
• Prepare quotations and negotiate pricing and commercial terms within approved limits.
  
• Follow up consistently on leads, quotations, and prospective customer accounts.
  
• Identify opportunities to cross-sell and upsell products such as gas, vegetable oil, bakery products, and other FMCG items.
  
• Build and maintain strong relationships with key customers.
  
• Monitor customer needs and identify opportunities for repeat and recurring orders.
  
• Work towards achieving agreed monthly and quarterly sales targets.

Market Development:

• Research and identify new markets, customer segments, and business opportunities.
  
• Monitor competitors, pricing, product availability, and market trends.
  
• Identify areas where the company can expand its customer base and product offerings.
  
• Develop strategies for increasing sales within existing territories and customer segments.
  
• Maintain up-to-date knowledge of the FMCG distribution market.

Marketing:

• Develop and implement marketing activities to increase awareness of the company's products.
  
• Promote products through appropriate online and offline channels.
  
• Support the company's social media and digital marketing activities.
  
• Develop marketing materials, sales presentations, flyers, and promotional campaigns when required.
  
• Participate in business networking events, trade activities, exhibitions, and industry events.
• Develop referral and partnership opportunities with relevant businesses.
  
• Work with management to develop promotional offers and customer acquisition campaigns.

Customer Relationship Management: 

• Maintain regular communication with existing customers
• Understand customer requirements and provide appropriate product recommendations
• Follow up on customer orders and coordinate with the relevant internal teams to ensure smooth fulfilment
• Handle customer enquiries and escalate complaints where necessary
• Maintain accurate records of customer information, interactions, orders, and opportunities
• Encourage repeat purchases and build long-term customer relationships.

Reporting & Performance Tracking:

• Maintain a daily/weekly record of sales activities and customer visits.
• Prepare regular business development and marketing reports.
• Track leads generated, prospects contacted, customers acquired, sales generated, and conversion rates.
• Provide management with feedback on market conditions, customer needs, competitor activities, and pricing.
• Monitor performance against assigned sales and business development targets.

Requirements:

• Minimum of an HND in Business Administration, Marketing, Sales, Economics, or a related field.
  
• 2–4 years of experience in business development, sales, marketing, FMCG, distribution, or a related industry.
• Experience selling to businesses, particularly restaurants, hotels, food businesses, bakeries, offices, or other commercial customers, is an advantage.
• Strong communication, negotiation, and presentation skills.
• Proven ability to generate leads and convert prospects into customers.
• Strong customer relationship management skills.
• Ability to work independently and take initiative.
• Good knowledge of the Lagos business market.
• Proficiency in Microsoft Office and basic CRM/sales reporting tools.
• Willingness to conduct field visits and meet prospective customers
• Must be target-driven and comfortable working in a sales-focused environment.

Key Performance Indicators (KPIs):

Performance will be measured based on:

• Number of qualified leads generated.
• Number of new business customers acquired.
• Monthly sales revenue generated.
• Customer conversion rate.
• Number and value of recurring customers/orders.
• Number of customer visits and business meetings conducted.
• Customer retention and repeat purchases.
• Growth in assigned customer accounts.
• Marketing campaigns and leads generated.
• Accuracy and timeliness of sales reports.

Personal Attributes:

• Proactive and self-motivated.
• Persuasive and confident.
• Results-oriented.
• Commercially aware.
• Good at networking and relationship building.
• Persistent with follow-ups.
• Well-organised and accountable.
• Customer-focused.
• Comfortable working both in the office and in the field.

Remuneration: NGN 250k - 300k

Location: OPIC, Lagos

Note: The role will involve a combination of field-based work with prospective and existing customers across Lagos. The successful candidate should therefore be comfortable travelling within Lagos for customer acquisition, meetings, market visits, and business development activities.