Brands and Communications Manager
5th Wall Consulting
Marketing & Communications
Skills Required
Excellent writing editing and verbal communication skills Strong understanding of brand strategy marketing principles Communication techniques Ability to work independently and collaboratively as part of a team Attention to detail and ability to ensure consistency in branding and messaging Strong analytical and problem-solving skills Ability to develop and maintain processes and procedures Experience with content management systems (CMS) and marketing automation toolJob Summary
A leading real estate company in Lagos is seeking a skilled Brand and Communications Manager to review all external communications for quality, accuracy, and brand consistency. The ideal candidate will uphold brand standards and ensure all materials align with the company’s identity. This is a full-time, onsite role based in Sangotedo, Lagos.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 4 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
Quality Control
- Review and approve all external communications, including marketing materials, press releases, social media posts, customer care emails, and other content, to ensure that all communications meet high standards of quality, accuracy, and brand consistency.
- Ensure that all communications align with the company's brand voice, tone, and messaging.
- Conduct quality checks to ensure accuracy, clarity, and effectiveness of communications.
Brand Consistency
- Maintain consistency in branding, formatting, and style across all communications.
- Ensure that all communications reflect the company's values, mission, and brand identity.
- Develop and maintain brand guidelines to ensure consistency across all teams and departments.
Content Review
- Review content for accuracy, completeness, and relevance to the target audience.
- Ensure that all content is free of errors and meets high standards of quality.
- Provide feedback and guidance to teams and individuals on content best practices.
Collaboration
- Work closely with cross-functional teams, including marketing, sales, and product development, to ensure that communications are
- aligned with business objectives.
- Collaborate with external partners, such as realtors and partners, to ensure that communications meet company standards.
Process Development
- Develop and maintain processes and procedures for ensuring quality and consistency in external communications.
- Identify areas for improvement and implement changes to enhance the quality and effectiveness of communications.
Brand Guidelines
- Develop, maintain, and update brand guidelines to ensure consistency across all communications.
- Ensure that all teams and departments are aware of and adhere to brand guidelines.
Content Calendar
- Develop and maintain a content calendar to ensure that communications are planned and executed effectively.
- Ensure that all content is aligned with business objectives and target audience needs.
Metrics and Analysis
- Develop and track metrics to measure the effectiveness of communications.
- Analyze data and provide insights to inform future communication strategies.
Training and Development
- Provide training and development opportunities to teams and individuals on communication best practices.
- Ensure that all teams and departments are aware of company communication policies and procedures.
Crisis Communication
- Develop and maintain crisis communication plans to ensure that the company is prepared for unexpected events.
- Ensure that all communications during a crisis are handled effectively and efficiently.
Requirements:
- Minimum of 4 years of experience
- Minimum of a BSc
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