Branding, Marketing and Media Manager

Responsibilities:

Branding:

• Develop and execute SGX Mobility’s brand strategy to ensure alignment with the company’s vision and values.
• Maintain brand consistency across all platforms and marketing materials.
• Collaborate with design teams to create compelling visual and written content.

Marketing and Communication:

• Plan and manage multi-channel marketing campaigns to promote products and services.
• Write press releases, Sales Letters, executive speeches, and corporate newsletters.
• Conduct market research to identify emerging trends, competitive positioning, and customer preferences.
• Analyze marketing campaign performance and optimize strategies for better ROI.
• Oversee the creation of sales collateral, brochures, and other promotional materials.

Media Management:

• Drive social media and digital marketing efforts, including content creation, posting, and engagement.
• Build relationships with media outlets and manage public relations activities.
• Lead partnerships with influencers, industry leaders, and other stakeholders to boost brand visibility.
• Monitor and respond to media coverage related to SGX Mobility and its offerings.

Team and Stakeholder Collaboration:

• Work closely with sales, product development, and operations teams to align marketing objectives with business goals.
• Manage and mentor marketing team members to foster professional growth.
• Oversee relationships with external vendors, including ad agencies, photographers, and PR firms.

Key Performance Indicators (KPIs):

• Brand awareness and perception metrics.
• Marketing campaign reach, engagement, and conversion rates.
• Social media growth and engagement rates.
• PR campaign success and media coverage quantity/quality.

Requirements:

• Bachelor’s degree in marketing, communications, business administration, or related fields (a master’s degree is a plus).
• Proven experience (5+ years) in branding, marketing, and media management, preferably in the e-mobility or tech industry.
• Expertise in digital marketing, social media platforms, and analytics tools.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to think creatively and strategically while managing day-to-day tasks.
• Familiarity with trends in e-mobility and renewable energy is a bonus.

Remuneration: NGN 500,000 - N625,000 Gross monthly