Brand Strategist

Responsibilities:

• Develop and implement brand strategies aligned with business goals.
• Define brand positioning, messaging, and value propositions.
• Ensure brand consistency across digital, print, broadcast, and experiential channels.
• Collaborate with Sales & Marketing teams on brand-led campaigns.
• Support product, service, and campaign launch with strong brand narratives.
• Monitor and optimise campaign performance using insights and market feedback.
• Conduct market research on audience behaviour, industry trends, and competitors.
• Translate research insights into actionable communication strategies.
• Collaborate with internal teams and external partners on brand initiatives.
• Ensure adherence to brand guidelines across stakeholders.
• Track brand health metrics and prepare performance reports.
• Perform other duties assigned by the CEO.

Requirements:

• Bachelor’s degree in marketing, communications, business, or related field.
• 3–6 years’ experience in brand management, strategy, or marketing.
• Experience managing brands across multiple channels.
• Professional certifications such as CIM or NIMN are an advantage. 
• Strong brand strategy and storytelling skills.
• Excellent communication and presentation skills.
• Analytical mindset with ability to interpret market data.
• Creative thinking with commercial awareness.
• Stakeholder and project management skills.
• Sales planning and computer literacy.