Brand Strategist

Responsibilities:

• Lead the development of brand, campaign, and communication strategies for client accounts
• Translate client briefs into clear strategic frameworks and creative directions
• Conduct in-depth research, including consumer insights, cultural trends, market analysis, and competitor reviews
• Develop brand positioning, messaging architecture, and narrative frameworks
• Collaborate with Creative, Digital, Media, PR, and Client Service teams to ensure alignment
• Guide and review creative output to ensure consistency with strategic direction
• Support pitch processes with strong strategic thinking and storytelling
• Analyze campaign performance and provide insights to optimize future strategies
• Develop and maintain strategic tools, templates, and frameworks
• Stay ahead of industry trends and cultural shifts to elevate strategic output

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum 4 years of experience in advertising, brand strategy, or communications planning
• Strong experience within an advertising agency environment
• Proven portfolio demonstrating strategic thinking across campaigns and brands
• Solid understanding of integrated marketing communications and digital ecosystems
• Ability to translate data and insights into clear, actionable strategies
• Excellent presentation, storytelling, and communication skills