Brand & Social Media Manager

Responsibilities:

• Stewarding CornerStone’s brand voice, tone, and positioning across every digital touchpoint.
• Developing and maintaining the social media and digital marketing strategy with clear quarterly goals and monthly review cycles.
• Building and maintaining a content calendar that balances clinical education, client stories, behind-the-scenes craftsmanship, and brand-building moments.
• Writing all long-form and short-form copy across every channel — captions, blog posts, website copy, press releases, video scripts, newsletters, and campaign copy.
• Developing client stories that move readers, with full consent, accuracy, and dignity.
• Managing CornerStone's presence across Instagram, Facebook, TikTok, LinkedIn, X, and YouTube — scheduling, publishing, monitoring, and community engagement.
• Planning, running, and optimising paid social campaigns across Meta, TikTok, LinkedIn, and Google with accountability to cost per lead, conversion rate, and return on ad spend.
• Managing the email and newsletter programme end-to-end — list growth, segmentation, copywriting, scheduling, and reporting.
• Briefing the AI Visual Producer on video and image content needs and reviewing creative output before publication.
• Working with the Rehabilitation Sciences team to source client stories with consent and clinical sensitivity.
• Tracking channel performance, audience growth, and engagement metrics, and reporting monthly to the Managing Director.
• Participating in occasional on-site shoots and events in Benin City (transport and accommodation covered).

Requirements:

• A portfolio of work - captions, articles, stories, campaigns.
• Strong written English at a publishable standard.
• Hands-on experience running and optimising paid social campaigns (Meta Ads Manager at minimum).
• Working knowledge of email marketing platforms (Mailchimp, Brevo, ConvertKit, MailerLite, or similar).
• Comfortable with social media scheduling and analytics tools (Meta Business Suite, Later, Buffer, Sprout Social, or equivalent).
• Strong visual judgement - able to give clear feedback on creative work without producing it yourself.
• Capable of handling clinical and sensitive subject matter, written with care and dignity.
• Self-directed and able to work without supervision.