Brand & Marketing Manager

Responsibilities:

Brand Strategy & Management:

• Support the development and maintenance of Awari’s brand strategy, ensuring consistency across all touchpoints.
• Monitor brand perception and sentiment across channels, making recommendations for improvements.
• Ensure all marketing materials—digital, print, and multimedia—reflect Awari’s brand voice, tone, and visual guidelines.

Campaign Development & Execution:

• Assist in planning and executing integrated marketing campaigns that drive awareness, engagement, and conversions.
• Coordinate with internal teams (editorial, sales, and events) to align campaigns with business goals.
• Develop creative briefs, manage timelines, and support production of assets, including graphics, videos, and copy.

Content & Digital Marketing:

• Contribute to the creation of engaging content for social media, newsletters, blog posts, and landing pages.
• Collaborate with the editorial team to integrate brand storytelling into magazine features and digital content.
• Track and report on campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).

Partnership & Event Marketing:

• Support co-branded campaigns and sponsorships that enhance Awari’s visibility and credibility.
• Assist in organizing and promoting events that showcase Awari as a go-to marketing platform for businesses.
• Work with partners to develop joint marketing plans and promotional materials.

Audience Engagement & Growth:

• Help design and implement strategies to grow Awari’s audience base across digital platforms.
• Monitor trends and audience feedback to inform brand positioning and campaign adjustments.
• Support community-building efforts through newsletters, online forums, and engagement campaigns.
  

• Bachelor’s degree in Marketing or any other related field
• Minimum of 5-8 years of progressive experience as a Marketing Manager or Brand Marketing Manager 
• Strong understanding of brand management principles and marketing best practices 
• Excellent writing, editing, and communication skills 
• Proficiency in content creation tools (Canva, Google workspace, Adobe creative suite), social media platforms, and basic analytics tools
• Ability to work independently and collaboratively in a fast-paced environment 
• Passion for storytelling, media and urban culture, especially within the Nigerian context