Brand & Marketing Communication Manager

Responsibilities: 

Brand Management:

• Develop and implement brand strategies that strengthen the company's market position.
• Ensure brand consistency across all marketing and communication channels.
• Monitor brand performance and recommend initiatives to improve brand awareness and customer engagement.

Marketing & Business Growth:

• Develop and execute marketing campaigns that generate quality leads and drive revenue.
• Identify new market opportunities and implement strategies to increase customer acquisition.
• Work closely with the sales team to support business development initiatives and achieve growth targets.

Corporate Communications:

• Develop and manage internal and external communication strategies.
• Create compelling content for press releases, newsletters, presentations, and corporate publications.
• Maintain a consistent and professional brand voice across all communication platforms.

Digital Marketing & Brand Visibility:

• Manage the company's digital presence across social media, website, and other online platforms.
• Plan and execute digital marketing campaigns to improve visibility, engagement, and lead generation.
• Monitor campaign performance and optimize marketing efforts using analytics and market insights.

Market Research & Strategy:

• Conduct market and competitor research to identify trends and business opportunities.
• Measure marketing performance and prepare regular reports with actionable insights.
• Recommend innovative marketing initiatives to improve brand positioning and market share.

Requirements:

• Minimum of a Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.
• Minimum of 4 years' experience in Brand Management, Marketing Communications, or Corporate Communications, preferably within the financial services industry.
• Proven experience developing brand strategies that drive business growth and revenue.
• Strong knowledge of digital marketing, content marketing, and social media management.
• Excellent written and verbal communication skills.
• Strong analytical, project management, and stakeholder management skills.
• Proficiency in Microsoft Office and digital marketing tools.