Brand Marketing Associate

Responsibilities:

Marketing Execution:                                                                                                                                   

• Execute marketing strategy, campaigns, product launches, and promotions.
• Support content planning for ads and promotional materials.
• Track engagement and performance of campaigns.
• Suggest ideas to improve reach, engagement, and conversions.

Brand Strategy & Visibility:

• Support execution of brand strategy across all platforms.
• Maintain consistent brand voice, identity, and aesthetics.
• Increase brand awareness through creative visibility strategies.
• Monitor industry trends and competitor activity.

Content Creation and Community Building:

• Build and nurture a loyal community around the brand through active engagement across platforms.
• Create and manage engaging content for Instagram, TikTok, and other platforms.
• Capture behind-the-scenes studio content, transformations, and product moments.
• Write strong, brand-aligned captions and storytelling content.
• Maintain a consistent content calendar and posting schedule.

Partnerships & Collaborations:                                                                                                                   :

• Identify influencers, creators, and brand collaboration opportunities. 
• Support outreach and coordination for partnerships through PR packages, influencer gifting, and brand activations.

Requirements:

• Degree in Marketing, Brand Management, Mass Communications, or related field.
• Minimum of 3 years of work experience in marketing, brand management, digital marketing, or a similar role (beauty industry is a plus).
• Passionate about beauty, branding, and storytelling with an eye for aesthetics.
• Experience working in the beauty, cosmetics, and fashion Understanding of social media, content, and editing skills  (Instagram & TikTok especially).
• Creative with content ideas and execution.
• Good Communication, organizational skills, and detailed oriented   Knowledge of Meta Ads, Google Analytics, and Email Marketing.
• Must have completed NYSC.