Brand Manager

• Brand Positioning and Storytelling
• Define Waje’s brand positioning and build market recognition that “Waje is the digital home of Nigerian Whot.”
• Clarify the relationship between Waje and Whot culture, including Waje’s role in digitalizing, promoting, and tournamentizing Whot in Nigeria.
• Develop the Waje brand story, covering the origin of Whot, its growth in Nigeria, its local cultural meaning, and Waje’s role as its digital platform.
• Turn the brand story into content for the website, social media, brand videos, KOC scripts, guide content, event materials, and tournament opening videos.
• Ensure all brand communication is consistent, localized, and culturally relevant to Nigerian users.
• Brand Visual Identity and Brand Assets
• Manage Waje’s brand identity, including logo usage, colors, typography, design style, graphic elements, and brand guidelines.
• Build visual systems for Waje, Waje Whot Guide, and Waje Whot League.
• Review brand consistency across website pages, social media posts, community materials, campaigns, tournaments, and KOC content.
• Coordinate key brand assets such as brand videos, posters, tournament visuals, champion posters, leaderboard templates, certificates, trophies, and event materials.
• Work with designers, content teams, and external partners to maintain high-quality brand output.
• Own the brand positioning, story, slogan, visual identity, and communication strategy for Waje Whot League.
• Build Waje Whot League from a one-time campaign into a long-term tournament IP.
• Design the tournament honor system, including champion titles, badges, jerseys, trophies, certificates, leaderboards, and player stories.
• Plan communication before, during, and after tournaments, including warm-up, registration, schedules, match highlights, champion interviews, and post-event recaps.
• Learn from successful card game, chess, poker, and esports event brands to create a localized sense of honor and ceremony for Nigerian Whot players.
• Official Social Media and Community Management
• Define the content direction, publishing rhythm, interaction tone, and DM handling standards for Waje’s official social media accounts.
• Manage the positioning, rules, welcome messages, announcements, activity rhythm, and risk-handling process for official WhatsApp and Telegram communities.
• Review monthly content plans and key campaign plans for public and private channels.
• Monitor and handle brand risks, including negative comments, user complaints, fake customer service accounts, scam accounts, misleading information, and community issues.
• Regularly review performance data from official accounts and communities, and propose optimization plans.
• Cross-Functional Project Management
• Act as the owner or core participant for projects such as SEO/GEO, brand videos, Waje Whot League, brand campaigns, and major content initiatives.
• Provide clear requirements to content teams for brand materials, social media assets, guide content, tournament content, and KOC material packages.
• Work with media teams on KOC cooperation, external resource partnerships, brand messaging, and material standards.
• Work with growth teams on official accounts, communities, campaign registration, website traffic, guide-site traffic, and attributable conversion.
• Work with customer service, risk control, finance, and compliance teams to handle user complaints, payment concerns, abnormal accounts, and brand-related risks.
• Compliance and Brand Risk
• Establish brand communication standards, including 18+, Responsible Gaming, no income guarantees, no misleading claims, and no targeting of minors.
• Review brand campaigns, official content, community content, events, and tournament materials for compliance risks.
• Build a list of high-risk phrases and standard official responses.
• Escalate major public opinion issues, user complaints, fake customer service accounts, scam information, and non-compliant communication.
• Take ownership of major brand-related principles and reputation issues.

Requirements:

• 3–5 years of experience in brand marketing, brand management, content strategy, or community growth, preferably in gaming, entertainment, sports, fintech, or digital platforms.
• Strong brand-building and storytelling skills, with experience developing brand positioning, messaging frameworks, campaigns, and culturally relevant content that drives awareness and engagement.
• Experience managing social media, online communities, and brand campaigns, including content planning, is a plus.
• Excellent project management and cross-functional collaboration abilities, with a track record of working effectively with external partners to execute brand initiatives.
• Deep understanding of Nigerian culture and consumer behaviour, with the ability to translate local traditions, communities, and entertainment trends into compelling brand experiences while maintaining responsible communication standards.