Brand Manager

Responsibilities:

• Lead the development and execution of brand strategies that drive awareness, engagement, and customer loyalty.
• Oversee all brand-related campaigns, ensuring consistency in messaging, visuals, and storytelling across platforms.
• Collaborate with cross-functional teams including design, production, PR, sales, and digital, to align branding efforts.
• Monitor market trends, consumer behavior, and competitor activities to inform brand direction.
• Manage partnerships, collaborations, and brand activations that align with the brand’s image and goals.
• Supervise content creation and marketing materials to maintain a cohesive brand identity.
• Ensure all internal and external brand communications adhere to brand guidelines.
• Analyze campaign performance and brand metrics to refine strategies and report results to leadership.
• Act as the primary point of contact for all brand-related decisions and initiatives.

Requirements: 

• Minimum of 5 years of experience in brand management, preferably in fashion, lifestyle, or beauty industries.
• Proven ability to lead brand campaigns from concept through execution.
• Strong creative vision paired with business acumen.
• Excellent written and verbal communication skills.
• Experience working with cross-functional teams (design, production, PR, sales, digital).
• Familiarity with branding tools and platforms (e.g., Adobe Creative Suite, Canva, Google Workspace).
• Deep understanding of fashion trends, visual storytelling, and consumer behaviour.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strategic thinker with attention to detail and passion for innovation.