Brand Manager

Responsibilities:

• Deliver overall budgeted profitability by growing and sustaining brand performance
• Develop Brand Strategy and communication to position for growth
• Formulate plans (short and long-term) for the projection of the brand in the market
• Explore and exploit new market opportunities for the brand.
• Coordinate new market opportunities and new products development activities(NPD) by providing information on consumer preferences
• Manage third-party Partners towards Brand Plan execution, Maintain and grow the brand’s affiliations and partnerships
• Translate brand elements into plans and go-to-market strategies and day-to-day brand management operations.
• Continuously formulate strategies to widen the consumer base of the brand.
• Monitor market trends, research consumer markets and competitors’ activities
• Monitoring the performance of a brand through key performance indicators (KPI)

Responsibilities:

• A Degree in Social Sciences or related courses from a reputable university.
• Minimum of 5 years of relevant experience within the FMCG industry.
  
• A Post Graduate degree in a related field/s would be a plus.
• The Person must possess
• Strong analytical and critical thinking.
• Time management skills.
• Have excellent communication, interpersonal, reporting & presentation skills.
• Be a good team player.
• Strong commercial acumen