Brand & Content Manager

Responsibilities:

Brand Strategy & Identity:

• Work within the organization's established brand guidelines — implementing consistently across all channels and proposing considered updates or upgrades where relevant.
• Own all public-facing communication — every piece of content, collateral, and correspondence must meet the organization's standard without exception.
• Brief and approve all external creative work — photography commissions, video production, graphic design, and print collateral.
• Ensure complete brand consistency across all social media accounts, the website, printed sales materials, and event materials.
• Advise the Managing Director on brand decisions, partnership opportunities, and public positioning.

Content Creation & Social Media:

• Manage and grow the organization's social media accounts — content strategy, production, posting cadence, community management, and performance tracking.
• Produce The organization's List — a weekly editorial series profiling the finest designed spaces in Lagos, establishing the organization as the taste authority.
• Shoot and edit content in-house where possible — external shoots commissioned, directed, and quality-controlled by you.
• Write all captions, brand copy, and editorial content in the organization's voice — intelligent, restrained, and never generic

PR & Events:

• Lead and launch all organizational competitions and brand activations — managing full logistics, judging coordination, press outreach, and winner announcements.
• Produce and manage intimate private events for HNW prospects, architects, and press.
• Build and manage press relationships with Lagos lifestyle and property media.
• Identify and pitch all PR opportunities and feature stories proactively.

Sales Collateral & Marketing Support:

• Produce all project sales collateral to the organization's visual standard — brochures, presentations, floor plan documents, and digital assets.
• Support the Head of Sales with campaign launches, buyer events, and buyer-facing communications.

Requirements:

• Has worked in a brand, marketing, or content role at a luxury, premium real estate, or high-end lifestyle brand in Nigeria.
• Can demonstrate measurable social media growth and content performance on a brand account they have managed — we will ask to see it.
• Has personally produced content, can shoot, edit, and post without depending on an external team for every asset.
• Has an instinctive eye for design and understands what premium looks and feels like, demonstrable through a portfolio.
• Strong writer, brand copy must be intelligent, original, and restrained. Submit examples with your application.
• Proficiency in social media platforms, content creation, scheduling, analytics, and community management.
• Photography and video editing capability, Adobe Lightroom, Premiere Pro, CapCut, or equivalent.
• Working knowledge of graphic design tools, Canva, Adobe InDesign, or equivalent.
• Ability to brief, manage, and quality-control external photographers, videographers, and designers.