Brand Communications Manager

Responsibilities:

• Develop and execute RLG Cosmetics' brand communication strategy across all customer touchpoints.
• Ensure consistent brand messaging, tone of voice, and visual identity across digital and offline channels.
• Create compelling brand stories that communicate the Company's commitment to clean, skincare-infused cosmetics.
• Develop communication plans for new product launches, campaigns, promotions, and corporate announcements.
• Manage the Company's reputation by monitoring customer sentiment and responding appropriately to brand-related issues.
• Collaborate with the Digital Marketing, Creative, Sales, and E-commerce teams to execute integrated marketing campaigns.

Requirements:

• Bachelor's degree in Marketing, Mass Communication, Public Relations, Communications, Journalism, or a related field.
• Professional certification in Digital Marketing, Brand Management, Public Relations, or Social Media Marketing is an added advantage.
• Minimum of 2 years of experience in Brand Communications, Influencer Marketing, Public Relations, Beauty Marketing, or Digital Marketing.
• Experience working with beauty, skincare, cosmetics, fashion, lifestyle, or FMCG brands is highly preferred.
• Proven experience managing influencer campaigns and strategic brand partnerships.
• Excellent written and verbal communication skills.
• Strong storytelling and brand messaging abilities.
• Relationship-building and stakeholder management.
• Influencer and celebrity relationship management.
• Public relations and media engagement.
• Social media strategy and content planning.
• Campaign planning and project management.
• Negotiation and partnership management.
• Analytical and data-driven decision-making.
• Creativity, innovation, and attention to detail.