Brand and Creative Strategy Lead

Responsibilities:

Brand & Creative Strategy

• Define and evolve brand positioning, voice, and visual identity across every touchpoint.
• Set the creative direction and strategic briefs for campaigns — your team executes, you set the vision.
• Build the brand's storytelling strategy: core narratives and messaging pillars that tie together content, campaigns, and growth efforts.
• Own brand guidelines and govern creative quality across all output — paid, organic, email, partnerships.

Team Leadership:

• Lead and manage a cross-functional team spanning social media, web design, video/content production, and lead generation.
• Set priorities, allocate resources, and ensure each function's output ladders up to a single coherent brand and growth strategy.
• Be the point of accountability for how the team's work performs — creatively and commercially.

Growth, Owned Through a Brand Lens:

• Drive 20–30% qualified lead growth in the first 6 months through campaigns built on strong creative and brand foundations, not generic performance tactics.
• Improve landing page and email automation conversion rates by 15%+, ensuring optimization never erodes brand quality.
• Grow the email subscriber base by 5,000+ in year one.
• Grow social presence across Instagram, LinkedIn, and YouTube by 10–15% in quarterly engagement — measured by both engagement and brand affinity.
• Deliver 2+ flagship campaigns per quarter that perform commercially and elevate brand reputation.

Reporting & Insight:

• Present weekly insights to leadership — connecting brand health (awareness, sentiment, creative quality) with performance metrics (leads, conversion, engagement), and explaining why something worked, not just what happened.

Requirements:

• 5+ years of experience in brand strategy, creative direction, or integrated marketing, ideally with experience leading a team.
• A BSc in Marketing, Communications, or a related field.
• A portfolio or track record showing both brand thinking and commercial results, campaigns that looked great and performed.
• Experience managing or directing the work of designers, videographers, and growth/lead-gen specialists.
• Comfort owning both the "why" (brand strategy) and the "how much" (growth metrics), and explaining how the two connect.