Branch Manager

Responsibilities:

Sales & Revenue Growth:

• Develop and execute strategies to achieve the branch’s monthly and quarterly sales targets.
• Drive sales of land, apartments, houses, and other real estate products.
• Monitor individual and team sales performance daily.
• Identify opportunities to increase revenue and market share.
• Develop strategies for lead generation, conversion, and customer retention.
• Ensure effective follow-up on all leads and prospects.
• Monitor sales pipelines and ensure prospects move through the sales process.
• Develop partnerships and referral networks that generate new business.

Team Management:

• Recruit, train, supervise, and motivate branch sales personnel.
• Set clear individual and team targets.
• Conduct regular sales meetings, reviews, and performance evaluations.
• Hold team members accountable for achieving assigned targets. 
• Identify performance gaps and implement corrective measures.
• Build a high-performance, target-driven sales culture.
• Coach team members on prospecting, negotiation, closing, and customer relationship management.

Branch Operations:

• Oversee the day-to-day operations of the branch.
• Ensure compliance with company policies, procedures, and sales processes.
• Maintain proper records of leads, prospects, sales, payments, and customer information.
• Coordinate effectively with Accounts, Marketing, Customer Care, Projects, and Management.
• Ensure branch activities are properly documented and reported.
• Escalate operational challenges and customer issues to management promptly.

Marketing & Business Development:

• Work closely with the marketing team to generate quality leads for the branch.
• Identify and develop new markets and sales channels.
• Participate in property inspections, exhibitions, activations, networking events, and other promotional activities.
• Monitor competitors, market trends, pricing, and customer behaviour.
• Recommend new sales initiatives and campaigns based on market opportunities.

Customer Relationship Management:

• Ensure excellent customer service throughout the sales process.
• Handle escalated customer complaints and ensure timely resolution.
• Maintain strong relationships with existing and prospective clients.
• Encourage referrals and repeat business.
• Ensure customers receive accurate information about properties, pricing, payment plans, documentation, and processes.

Performance Expectation:

The Branch Manager is expected to:

• Consistently achieve or exceed monthly branch sales targets.
• Increase the branch’s customer base and revenue.
• Maintain a healthy and active sales pipeline.
• Improve lead-to-sale conversion rates.
• Ensure strong sales activity and follow-up within the team.
• Maintain high team productivity and accountability.
• Minimise customer complaints and unresolved issues.
• Provide accurate and timely branch performance reports.

Requirements:

• HND in Business Administration, Marketing, Estate Management, or a related field.
• Minimum of 2 years’ experience in real estate sales or business development.
• Previous experience managing a sales team or branch is strongly preferred.
• Proven track record of achieving sales targets.
• Strong knowledge of the real estate market.
• Excellent leadership and people-management skills.
• Strong negotiation and closing skills.
• Excellent communication and presentation skills.
• Strong business development and networking abilities.
• Proficiency in Microsoft Office and CRM/sales management tools.
• Ability to work under pressure and in a highly target-driven environment.
• Strong analytical, organisational, and problem-solving skills.

Core Competencies:

• Sales Leadership
• Business Development
• Real Estate Sales
• Team Management
• Negotiation & Closing
• Target Management
• Customer Relationship Management
• Strategic Thinking
• Market Analysis
• Communication
• Accountability
• Problem Solving
• Performance Management