Marketing Officer

Responsibilities:

• Develop and implement marketing strategies to promote the company's vehicles, automotive products, and services.
• Identify and engage potential customers, including individuals, corporate organizations, car dealers, fleet operators, and businesses.
• Generate sales leads through cold calling, networking, referrals, social media, and direct marketing activities.
• Promote new and used vehicles, vehicle leasing, automobile parts, and other services offered by the company.
• Present vehicle features, specifications, pricing, financing options, and after-sales services to prospective customers.
• Arrange and coordinate vehicle inspections, product demonstrations, and test drives for interested clients.
• Build and maintain strong relationships with customers, automobile dealers, suppliers, and corporate clients.
• Prepare marketing proposals, quotations, sales presentations, and promotional materials.
• Follow up on enquiries, prospects, and existing customers to drive conversions and repeat business.
• Conduct market research to monitor automobile industry trends, customer preferences, competitor pricing, and market opportunities.
• Manage the company's social media marketing activities and support online vehicle promotions.
• Participate in automobile exhibitions, trade fairs, roadshows, and other promotional events.
• Negotiate sales agreements and ensure customer requirements are communicated to the relevant departments.
• Maintain accurate records of customer interactions, sales activities, leads, and marketing performance.
• Prepare regular reports on marketing campaigns, customer acquisition, and sales performance.

Requirements:

• HND in Marketing, Business Administration, Sales, or a related field.
• Proven years of experience in marketing, sales, or business development, preferably in the automobile industry.
• Good knowledge of automobiles, vehicle brands, models, specifications, and market trends.
• Proven ability to generate leads, attract customers, negotiate, and close sales.
• Strong understanding of B2B and B2C marketing strategies.
• Excellent communication, presentation, persuasion, and negotiation skills.
• Proficiency in Microsoft Office and digital marketing platforms.
• Ability to use social media and online platforms for product promotion and lead generation.
• Strong customer relationship management and networking skills.
• Target-driven, confident, proactive, and self-motivated.
• Good organizational, analytical, and problem-solving skills.
• A valid driver's licence and ability to drive vehicles will be an added advantage.