Art Director

Responsibilities:

Creative Direction & Concept Development:

• Develop innovative visual concepts and creative directions for advertising campaigns, brand communications, digital marketing initiatives, and promotional projects.
• Translate client briefs, brand objectives, and marketing strategies into compelling visual ideas and creative executions.
• Lead brainstorming sessions and contribute original concepts for integrated marketing campaigns.
• Establish the visual direction, creative style, tone, and overall aesthetic of projects in line with client requirements.
• Ensure creative concepts are distinctive, relevant to target audiences, and aligned with campaign objectives.
• Present and defend creative ideas to internal stakeholders and clients, incorporating feedback while maintaining creative integrity.
• Stay informed about emerging design trends, advertising techniques, cultural developments, and creative innovations.

Brand Identity & Visual Communication:

• Develop and maintain strong visual identities for client brands across relevant communication channels.
• Ensure consistency in brand presentation, typography, colour usage, imagery, layout, and other visual elements.
• Oversee the development of brand guidelines, campaign design systems, and visual communication standards where required.
• Ensure that all creative outputs reflect the client's brand positioning, personality, values, and intended market perception.
• Identify opportunities to improve existing brand assets and elevate the visual quality of client communications.
• Ensure designs are appropriate for their intended platforms, audiences, and commercial objectives.

Campaign Design & Creative Execution:

• Lead the visual development of integrated advertising and marketing campaigns across digital, print, social media, outdoor advertising, and other relevant platforms.
• Supervise the creation of campaign artwork, digital advertisements, social media creatives, presentations, promotional materials, and marketing collateral.
• Work with copywriters, graphic designers, motion designers, content creators, photographers, and videographers to deliver cohesive creative campaigns.
• Ensure visual concepts translate effectively across different media formats and campaign touchpoints.
• Review and approve creative deliverables before internal submission or presentation to clients.
• Maintain high standards of design quality, originality, accuracy, and attention to detail throughout the creative process.

Creative Team Leadership:

• Provide creative direction, guidance, and constructive feedback to designers and other creative professionals.
• Allocate creative tasks, establish priorities, and monitor progress against agreed project timelines.
• Mentor team members and encourage continuous improvement in design quality, creative thinking, and technical execution.
• Foster a collaborative environment that encourages experimentation, innovation, and high-quality creative output.
• Ensure team members understand project briefs, brand guidelines, deliverables, and expected standards.
• Identify skill gaps and recommend relevant training, tools, or processes to improve the team's creative capabilities.
• Manage competing creative priorities while maintaining quality and delivery standards.

Photography, Videography & Visual Storytelling:

• Provide creative direction for brand photography, product shoots, campaign videos, commercials, and other visual productions.
• Develop mood boards, storyboards, visual references, shot concepts, and creative treatments for production projects.
• Collaborate with videographers, photographers, editors, animators, and production teams to translate concepts into effective visual content.
• Guide the composition, lighting approach, framing, styling, colour treatment, and overall visual consistency of productions, as relevant to each project.
• Review photo and video outputs to ensure they align with the approved creative direction.
• Ensure that visual storytelling communicates the intended message and supports the objectives of each campaign.

Client Collaboration & Stakeholder Management:

• Work closely with the Head of Client & Strategy and account management team to understand client objectives and campaign requirements.
• Participate in client briefings, creative presentations, campaign reviews, and concept approval sessions.
• Interpret client feedback and translate it into clear, actionable creative revisions.
• Explain creative recommendations in a way that demonstrates their relevance to brand objectives and target audiencs.
• Maintain effective communication with internal teams to ensure smooth coordination from briefing through delivery.
• Manage revisions constructively while ensuring that agreed project scope, timelines, and quality standards are maintaned.

Project Management & Quality Control:

• Manage the creative process from concept development and design execution through review, approval, and final delivey.
• Ensure all creative deliverables meet agreed deadlines and project specifications.
• Review artwork and campaign materials for accuracy, consistency, technical quality, and adherence to brand guidelines.
• Ensure files are correctly prepared for their intended use, including digital publication, print production, and advertising placement.
• Coordinate with relevant teams to resolve production challenges and minimize delays.
• Manage creative resources effectively and contribute to improving the agency's creative workflows.
• Ensure that all final deliverables are properly organised and prepared for handover or publication.

Requirements:

• Bachelor's degree or HND in Fine Arts, Graphic Design, Visual Communication, Advertising, Multimedia Design, or a related field. Equivalent professional experience and a strong portfolio may also be considered.
• A minimum of 5 years of relevant experience in graphic design, art direction, advertising, branding, or creative communications.
• At least 2 years in a senior creative, supervisory, or art direction role.
• Proven experience developing visual concepts and executing creative campaigns for brands, businesses, or marketing agencies.
• A strong portfolio demonstrating creative direction, campaign development, brand identity, design execution, and visual storytelling.
• Demonstrated ability to lead creative projects and coordinate multidisciplinary teams.
• Experience working with client briefs, presenting concepts, interpreting feedback, and delivering approved creative work.
• Strong understanding of typography, composition, colour theory, layout, visual hierarchy, and brand design principles.
• Experience directing photography, videography, motion graphics, or multimedia campaigns is an advantage.

Technical Skills:

• Candidates should demonstrate proficiency in relevant creative tools, including: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects or other motion graphics tools, where applicable
• Figma or other collaborative design platforms
• Presentation and project management tools
• Knowledge of video production workflows, digital advertising formats, social media creative requirements, and print production processes will be an added advantage.