Area Sales Manager

Responsibilities:

• Develop and execute sales strategies to grow market share within the assigned territory.
• Drive product distribution and availability across open markets and HoReCa outlets.
• Identify and onboard new distributors, wholesalers, retailers, and key HoReCa accounts.
• Build and maintain strong relationships with customers and channel partners.
• Monitor competitors' activities, market trends, and pricing to identify business opportunities.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Supervise and support sales representatives within the assigned territory.
• Conduct regular market visits to improve product visibility and customer engagement.
• Prepare and submit accurate sales reports, forecasts, and market intelligence.
• Collaborate with internal teams to ensure timely order fulfilment and customer satisfaction.

Requirements:

• Bachelor's Degree or HND in Marketing, Business Administration, or a related field.
• 3–5 years' experience in FMCG sales, preferably within the snacks, food, or consumer goods industry.
• Demonstrable experience managing Open Market and HoReCa sales channels in Lagos.
• Strong negotiation, communication, and relationship management skills.
• Proven record of meeting or exceeding sales targets.
• Good analytical and reporting skills.
• Proficiency in Microsoft Office (Excel, Word, and PowerPoint).
• Valid driver's licence is an added advantage.

Key Competencies:

• Sales and business development
• Market expansion
• Customer relationship management
• Negotiation and closing skills
• Leadership and team management
• Strategic thinking
• Results-oriented with strong commercial acumen.

What We Offer:

• Competitive salary
• Performance-based incentives
• Career growth opportunities
• Supportive and professional work environment.