Advertising & Media Specialist

Responsibilities:

• Plan and coordinate OOH, billboard, print, digital, and other advertising campaigns.
• Research and identify suitable advertising locations and media opportunities.
• Liaise with billboard owners, media owners, vendors and production partners.
• Handle media enquiries, negotiations, bookings and placements.
• Develop media plans based on client objectives, target audience, location and budget.
• Coordinate artwork submission, production, installation and campaign deployment.
• Monitor active campaigns and ensure proper placement and execution.
• Prepare media schedules, quotations, reports and campaign documentation.
• Support advertising proposals, presentations and client meetings.
• Research media rates, locations, competitors and market opportunities.
• Develop and maintain relationships with media owners and advertising partners.
• Maintain accurate records of media sites, rates, vendors, bookings and campaigns.
• Ensure campaigns comply with applicable ARCON regulations and relevant state/local OOH advertising requirements.
• Coordinate with Creative, Marketing, Client Relations and Production teams.
• Prepare post-campaign reports and recommendations.

Requirements:

• Bachelor’s degree (B.A./B.Sc.) in Mass Communication is required.
• 2–4 years of experience in advertising, media planning, media buying, OOH advertising or a related field.
• Good understanding of the Nigerian advertising and media industry.
• Knowledge of ARCON regulations and applicable state OOH advertising requirements.
• Experience working with billboard/media owners is an advantage.
• Strong understanding of advertising and media processes.
• Ability to manage multiple campaigns, vendors, and deadlines.
• Proficiency in Microsoft Office, Canva and Google Workspace.