Ads Buyer

Responsibilities:

• Plan and execute paid advertising campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.
• Conduct audience research and develop effective targeting strategies.
• Create and manage ad campaigns, ad sets, budgets, and creatives.
• Monitor campaign performance and optimize ads to improve results.
• Track key metrics such as impressions, clicks, CTR, CPC, CPL, conversions, and ROAS.
• Conduct A/B testing of ad creatives, copy, audiences, and campaign strategies.
• Work closely with the content and marketing teams to develop high-performing ad creatives.
• Manage advertising budgets effectively and ensure efficient use of marketing spend.
• Generate regular campaign performance reports and provide recommendations.
• Identify underperforming campaigns and implement corrective strategies.
• Stay updated on changes in advertising platforms, algorithms, trends, and best practices.
• Support lead generation, customer acquisition, and sales growth through paid advertising.

Requirements:

• A minimum of B.Sc./HND in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
• A minimum of 1–3 years of experience in paid advertising, media buying, or digital marketing.
• Hands-on experience with Meta Ads Manager and preferably Google Ads or TikTok Ads.
• Good understanding of audience targeting, retargeting, conversion tracking, and campaign optimization.
• Experience managing advertising budgets and performance-based campaigns.
• Ability to interpret campaign analytics and make data-driven decisions.
• A portfolio or evidence of previous successful campaigns is an added advantage.

Required Skills:

• Media Buying & Paid Advertising
• Meta Ads Management
• Google Ads
• TikTok Ads
• Audience Targeting & Retargeting
• Campaign Optimization
• Lead Generation
• Digital Marketing Strategy
• A/B Testing
• Google Analytics & Advertising Insights
• Performance Reporting
• Budget Management
• Copywriting & Ad Creative Evaluation
• Strong analytical and problem-solving skills
• Excellent communication skills
• Attention to detail
• Ability to work with targets and deadlines

Key Performance Indicators (KPIs):

• Cost Per Lead (CPL)
• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Number and quality of leads generated
• Campaign reach and engagement
• Overall advertising ROI