Head of Growth & Revenue Marketing

Responsibilities:

• Own EPA’s end-to-end growth strategy across planners (demand) and vendors (supply)
  
• Own core growth metrics: CAC, activation rate, transaction conversion, GMV growth, retention, LTV
  
• Build repeatable 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 → 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 → 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 loops
  
• Build and optimize funnels that drive the first transaction fast
  
• Rapidly test, measure, iterate - and kill channels that don’t meet efficiency benchmarks
  
• Work closely with Product to align landing pages, onboarding, and conversion flows
  
• Define systems, dashboards, and processes for scalable execution

Requirements:

• We are especially interested in 𝗲𝘅-𝗺𝘂𝗹𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 or 𝗴𝗹𝗼𝗯𝗮𝗹-𝘁𝗲𝗰𝗵 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀, as well as 𝗱𝗶𝗮𝘀𝗽𝗼𝗿𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 looking to return (or re-anchor) to Africa to build something category-defining.
  
• If you’ve worked in highly structured, high-performance environments and are now looking to apply that experience to a 𝘃𝗲𝗻𝘁𝘂𝗿𝗲-𝗯𝗮𝗰𝗸𝗲𝗱, 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 𝗔𝗳𝗿𝗶𝗰𝗮𝗻 𝗰𝗼𝗺𝗽𝗮𝗻𝘆, this role was designed with you in mind.
  
• 7–10+ years of experience in growth, performance, or revenue marketing
  
• Proven track record scaling marketplaces, fintechs, SaaS, or platform businesses with clear revenue outcomes
  
• Excited by 𝟬→𝟭 𝗮𝗻𝗱 𝟭→𝟭𝟬 journeys in emerging or under-structured markets
  
• Comfortable bridging global standards with local execution realities