Video Production Manager

Responsibilities:

• Produce high-quality video content aligned with the brand’s messaging and community needs.
• Manage the full production cycle, including scripting, filming, lighting, audio, editing, and final delivery.
• Edit videos for YouTube, Instagram Reels, Stories, TikTok, and other social platforms, ensuring exceptional visual and audio quality
• Create compelling graphics, promotional materials, and event flyers while maintaining a consistent visual identity across all platforms.
• Design custom thumbnails and graphics to improve click-through rates and viewer engagement.
• Optimize video content for SEO, including titles, descriptions, tags, and metadata.
• Develop content strategies using audience insights, trends, and performance analytics.
• Analyse performance metrics using tools such as YouTube Analytics to improve reach, retention, and overall channel growth.
• Plan and manage content calendars, ensuring consistent posting and strategic scheduling for maximum engagement.
• Manage audience interactions through comments, DMs, and story replies to build rapport, foster community engagement, and maintain a welcoming online environment.
• Support relationship management with collaborators, community members, and partners.
• Develop and manage Instagram and social media ad campaigns to increase reach and visibility.
• Track ad performance (impressions, CTR, conversions) and optimise campaigns based on data-driven insights.

Requirements:

• Proven experience in video production and social media content management.
• Proficiency in Adobe Premiere Pro, CapCut, and other industry-standard editing tools.
• Strong understanding of YouTube algorithms, SEO best practices, and social media trends.
• Excellent storytelling, creative direction, and visual design skills.
• Strong communication, organisational, and time-management abilities.
• Ability to work independently and collaboratively in a fast-paced environment.