Van Sales Representatives

Responsibilities:

Sales & Distribution:

• Sell FMCG products directly from the sales van to assigned retail outlets (e.g., groceries, mini-markets, kiosks, wholesalers).
• Achieve daily, weekly, and monthly sales targets (volume, value, and SKU mix).
• Ensure maximum numeric and weighted distribution within the assigned route.
• Introduce new products, promotions, and schemes to retailers and drive effective execution.
• Identify opportunities to open new outlets and expand route coverage.
• Route & Territory Management
• Follow the approved daily route plan and visit all assigned outlets consistently.
• Ensure proper route productivity, outlet coverage, and call efficiency.
• Plan stock loading based on route demand, outlet potential, and historical sales.

Merchandising & Visibility:

• Ensure accurate product display, proper shelf placement, and optimal visibility at retail outlets.
• Maintain planograms, POS materials, and promotional displays as per company guidelines.
• Monitor product freshness, expiry dates, and stock rotation (FIFO/FEFO).

Stock & Van Management:

• Maintain accurate van stock levels and ensure zero variance.
• Be responsible for van inventory, including loading, unloading, and returns.
• Ensure proper handling, storage, and safety of products in the van.
• Maintain the van's cleanliness and report any maintenance issues promptly.

Cash & Documentation:

• Collect cash, cheques, or digital payments from customers as per company policy.
• Ensure timely and accurate submission of cash, invoices, and related documents.
• Prepare daily sales reports, stock reconciliation, and route feedback.

Customer Relationship Management:

• Build and maintain strong relationships with retailers.
• Address customer concerns, complaints, and service issues promptly.
• Act as the company’s brand ambassador in the market.

Market Intelligence & Reporting:

• Gather market intelligence on competitor pricing, promotions, and activities.
• Provide regular feedback on customer needs, market trends, and route performance.
• Report issues related to distribution gaps, stock movement, or credit risks.

Key Performance Indicators (KPIs):

• Achievement of sales volume and value targets
• Outlet coverage and route productivity
• Numeric and weighted distribution
• SKU penetration per outlet
• Cash collection accuracy and zero variance
• Stock freshness and expiry control

Requirements:

• Minimum: High School / Secondary Education
• A diploma or a bachelor’s degree in Sales, Marketing, or Business is an advantage

Experience:

• 1–3 years of experience in FMCG sales, preferably in van sales or route sales
• Experience handling cash sales and retail distribution is highly preferred

Skills & Competencies:

• Strong selling and negotiation skills
• Good communication and interpersonal skills
• Basic numeracy and reporting skills
• Ability to work independently and meet targets
• Customer-focused and result-oriented mindset

Technical & Other Requirements:

• Valid driving license (mandatory)
• Ability to drive a commercial van
• Physically fit to handle the loading/unloading of goods
• Basic knowledge of MS Excel or sales handheld devices (if applicable)
• Working Conditions
• Field-based role with extensive travel within the assigned territory
• Early starts and outdoor working conditions
• Performance-driven environment

Location: Lagos, Ogun, Ekiti, Ondo, Osun, Aba, Abakaliki, Umuahia, Owerri, Warri, Auchi, Enugu, Oron, Yenogua, Ikom, Abuja, Bauchi, Makurdi, Suleja, Minna, Nassarawa, Jos, Kano, Kaduna, Zaria, Omoku, Ikom