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Sports Marketing Manager

Red Bull

Marketing & Communications

NGN Confidential
3 weeks ago

Job Summary


Job Description/Requirements

As a Sports Marketing Manager, you have a unique opportunity to build the Red Bull Sports identity in Nigeria, aligning with the global Red Bull sports DNA. You will work closely with the Marketing Manager and the rest of the team to establish Red Bull as a cool, premium, youthful, locally relevant brand by designing and executing short, mid, and long-term sports programs through athletes and events that will drive the marketing objectives of the Nigeria business.


Areas that play to your strengths

All the responsibilities we'll trust you with:

  • Selecting relevant national sports personalities with a perfect brand fit and optimize impact and efficiency via professional target setting and controlling. Servicing with the best individual package (performance, marketing, communication).

    Provide creative improvements - the range of disciplines/ sports/ playgrounds are (nearly) unlimited.

  • Design, develop and improve an innovative and outstanding national event program by inventing and executing new event and athletes' projects.

    Develop concepts that are tailor-made and highly relevant for regional and national consumer groups, that offer personal experiences to participants and spectators and creates unique media content.

  • Establish Red Bull as a credible and functional beverage in the national sports landscape (sport scenes, opinion leaders, sport industry, agencies, media, federations, authorities etc.)

  • Maximize usage of Red Bull’s global athletes and event portfolio by using international Red Bull athletes for local activations and sending national participants (Red Bull athletes or other) to foreign Red Bull activities.

    Identify key relevant sport personalities within the country and start credible product seeding and turn them to Friends of Red Bull

    Ensure athletes are perfectly branded in right occasions and equipped with latest branding apparel and equipment.

  • Design and contribute unique stories, interesting topics, new formats and top media content for Red Bull Media House and answer all sports-related consumer requests.

    Make sure international standard branding implementation during national events, 3rd party events and key athlete projects.

  • Run an extremely motivated national sports department by challenging and developing skills and knowledge of all marketing colleagues; cooperating with top professional and innovative external partners, freelancers and agencies; supervise, direct and support Field Marketing in all sports-related affairs.

    Run the national sports department with high Red Bull standards in terms of professionalism, wit, cleverness, efficiency, budget transparency, legal, sales orientation, creativity and key with positive mindset and can-do attitude.

    Responsible for Department’s budget and annual Business Plan.

  • Minimum 4-5 years of previous work experience in sports industry; sport, events or marketing agency; sport institution or federation; or as a journalist, professional athlete or trainer.
  • Ability to design and organize events and projects of all scales.
  • Ability to select, service and manage athletes based on sportive performance, marketing and communication facts. An understanding of sports-performance, specialist knowledge and experience.
  • Able to pursue a global company vision: management of strategy, marketing, communication, logistic, finance, legal and sales-oriented challenges.
  • Creative, innovative, open-minded, sporty, self-conscious, motivated, capable of working in a team, leadership quality.
  • Knowledge of Word, Excel, PowerPoint, etc.
  • Travel 0-10%
  • Sports Marketing Manager

    Red Bull

    Giving wiiings to people and ideas since 1987

    In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

    What drives usChasing our potential

    Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:


    Find your meaning and use your strengths to achieve it!

    The bigger reason why you work. To contribute and add value to something or someone.

    Freedom & Responsibility

    Take real responsibility for yourself and your work.

    To have the freedom to work on something the way you want to.


    Love life, love work, love to challenge yourself!

    Turn your talents into strengths to become excellent at what you do.

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