Social Media Specialist

Responsibilities:

Social Media Management:

• You manage all our fourteen social and digital media platforms: Apple Podcasts, Blogger (for St. Alolo’s Library), Facebook, Gmail, Instagram, LinkedIn (Corporate Page), Reddit/Subreddit, Spotify, Substack, Threads, TikTok, X (formerly known as Twitter), YouTube, and WhatsApp (for Business/Google Voice).
• You are good with Social and Digital Media Analytics and Metrics (Impressions, Reach, Frequency, CPM, Clicks, CTR, CPC, Landing Page Views, Leads, CPL, Content Views, Adds to Cart, Purchases, Cost Per Purchase, AOV, CVR, Purchases Conversion Value, Return on Ads Spend - ROAS).
• Serve as the primary point of contact for clients throughout the communication/event lifecycle via all social and media digital pages.
• Conduct in-depth comparative research to properly position posts to attract and engage following and clients.
• Develop and present event proposals using Slides/PowerPoint, mood boards, and run-of-show documents and event programs or speeches with ideas.
• Manage client expectations proactively, providing regular progress updates via the client’s preferred mode of communication.
• Schedule and update posts according to the content calendar.
• Uses social media analytics ONLY to make informed/impulsive decisions.
• Utilizes your own devices (not company devices) to achieve desired outcomes - in your first year.

Social Media Planning, Posting & Coordination:

• Edit rushes to fit and suit high-quality outcomes.
• Create leads that translate to bookings.
• Understands editing styles for different posts, short videos, reels, and all agreed content.
• Plan, coordinate, and deliver a diverse range of content under the St. Alolo LLC entertainment and food belt.
• Create and manage detailed event timelines, critical path documents, and run sheets.
• Utilizes the response library to respond to client inquiries or get confirmed responses from the direct line of report.
• Develop and manage ideas for slide presentations and outcomes for all digital and social media pages, and platforms.
• Oversee analytics performance of our pages daily, and prepare weekly reports (every Friday) under required headings.

Creative Direction Support:

• Collaborate with the Creative Director to develop cohesive event concepts and themes via brainstorming sessions.
• Ensure all elements - from editing to posting to feedback - align with the creative vision and brand identity.
• Contribute ideas and creative solutions during briefing and planning phases.
• Develop resale strategies and tactics.
• Market item rentals on specific social media channels alongside specifications.
• Manage book review blog with catchy videos and designated social media pages.
• Work cross-functionally to launch the conglomerate website.

On-the-Day Management:

• Lead and advise on event setup, coordinate and conduct live events.
• Act as the on-site lead (even while Remote), managing all moving parts with calm authority and adaptability.
• Troubleshoot issues swiftly and professionally, ensuring a seamless guest experience.
• Manage and motivate event support staff, ushers, and volunteers on the day (even in a remote setting).

Post-Event Administration:

• Conduct post-event evaluations and gather client and attendee feedback using Google Forms.
• Prepare post-event reports including financial reconciliation and lessons learned.
• Maintain accurate records of supplier contacts, contracts, and event documentation.
• Support business development by identifying upsell opportunities and repeat client potential.

Requirements:

• A minimum of 3 years of experience
  
• A minimum of an MSc/MBA  degree in a related field