Social Media & Marketing Executive

Company Description Student Marketplace, operated by The Student Marketplace Limited, is Nigeria’s first verified student-only discount and rewards platform, connecting over 2 million students with exclusive offers from leading brands. The platform enriches the student experience by providing access to a wide range of products and services tailored to student needs. It also offers career-focused skills and training courses that support students’ professional development. In addition, Student Marketplace delivers financial and technological solutions that help ease the everyday challenges of student life in Nigeria. The company is committed to empowering students through value-driven partnerships and innovative digital experiences.

Role Purpose

Manage the company’s social media presence end-to-end, produce and coordinate creative content, and support the broader marketing function with collateral, campaigns, and brand consistency across all channels.

Key Responsibilities

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Own day-to-day management of all social media platforms (Instagram, X, LinkedIn, TikTok, Facebook): content calendar, scheduling, posting, and community engagement.

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Plan, create, and edit creative content — graphics, short-form video, and captions — aligned to brand guidelines.

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Design and produce marketing collateral including flyers, decks, banners, email templates, and digital assets.

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Support campaign execution across paid and organic channels, including basic ad setup and boosting.

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Track and report on engagement, reach, follower growth, and campaign performance; recommend improvements.

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Maintain brand voice and visual consistency across all touchpoints.

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Coordinate with internal teams and external vendors (photographers, designers, printers) as required.

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Monitor trends, competitor activity, and platform changes to keep content relevant and high-performing.

Requirements

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2–4 years’ experience in social media management and/or marketing, with a portfolio of work.

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Proficiency with design tools (Canva, Adobe Creative Suitem Figma, etc) and basic video editing.

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Strong copywriting and a sharp visual eye; understanding of platform algorithms and analytics.

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Experience with scheduling and analytics tools (Meta Business Suite, Buffer, Hootsuite or similar).

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A self-starter able to manage multiple deliverables and deadlines independently.

Nice to Have

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Paid ads experience (Meta / Google Ads).

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Basic motion graphics capability.

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Photography skills.

Remuneration: Up to ₦300,000/month for a candidate who genuinely covers all three areas — social media, creative, and collateral — competently

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