Social Media Marketer/Strategist

Responsibilities:

• Develop weekly and monthly social media content plans.
• Create engaging captions, graphics, reels, short videos, and promotional content.
• Schedule and publish content consistently across approved platforms.
• Promote the company’s business registration, branding, website development, digital marketing, and business support services.
• Respond professionally to comments, messages, and basic customer enquiries.
• Identify and engage potential clients, including entrepreneurs, startups, SMEs and organizations.
• Generate qualified leads and direct interested prospects to WhatsApp or other approved channels.
• Maintain accurate records of leads, enquiries and follow-up activities.
• Assist in planning and monitoring approved social media advertising campaigns.
• Maintain the company’s brand identity, communication style, and professional image.
• Track social media performance and submit weekly activity and results reports.
• Collaborate with management and other team members to achieve marketing and sales objectives.

Requirements:

• Good understanding of Facebook, Instagram, LinkedIn and other relevant social media platforms.
• Strong content-writing, communication and audience-engagement skills.
• Basic graphic-design and video-editing ability using Canva, CapCut or similar tools.
• Understanding of social media marketing, content planning and lead generation.
• Ability to work independently, remotely and meet deadlines.
• Good organizational, research and follow-up skills.
• Creativity, professionalism, integrity and attention to detail.
• Ability to interpret performance data and prepare clear reports.
• Access to a smartphone or computer, a reliable internet connection and the necessary tools to perform the role.
• Previous social media management or digital marketing experience is an advantage.
• Knowledge of business registration, branding, digital services or business development is an added advantage.

Performance Expectations:

• Consistency and quality of content published.
• Growth in relevant audience reach and engagement.
• Number and quality of enquiries generated.
• Qualified leads directed to the company.
• Follow-up effectiveness and contribution to client conversion.
• Accuracy and consistency of weekly reports.
• Professional management of the company’s online platforms.

Note: This is a remote role and may begin with an agreed trial period, after which continued engagement will depend on performance, professionalism, and measurable results.