Social Media Manager

Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with the company’s marketing goals and target audience.
• Create, curate, and manage engaging content and communication across all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Planning and execution of communications and media actions across offline, online, and social media.
• Guiding the Advertising & Promotion budget.
• Enhancing the company’s brand awareness and corporate image.
• Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.
• Build strong and positive relationships with media, influencers, and other related parties.
• Identify consumer trends to help with planning social media campaigns.
• Optimize content to further encourage community interaction and engagement.
• Research and evaluate the latest tools and techniques to find new and better ways of measuring social media activity.
• Analyze competitor activity.
• Recommend improvements to increase performance.
• Set targets to increase brand awareness and increase customer engagement and loyalty.
• Manage and track budgets for social media activities.
• Educate other staff on the use of social media and promote its use within your company (in-house roles)

Requirements:

• 3 years experience
• Minimum of HND