Social Media Manager
Job summary
The Social Media Manager is responsible for developing and executing the company’s social media strategy to increase brand awareness, engage audiences, and drive business growth. The role involves creating content, managing social platforms, analyzing performance metrics, and maintaining a consistent brand voice across all digital channels.
Job descriptions & requirements
- Develop and implement social media strategies aligned with marketing goals.
- Create, schedule, and publish engaging content across social platforms.
- Manage and grow online communities and respond to comments and messages.
- Monitor trends, competitor activity, and platform updates.
- Analyze performance metrics and prepare regular reports.
- Collaborate with marketing and design teams on campaigns.
- Manage social media advertising and promotions.
- Ensure brand consistency across all social channels.
- Identify opportunities to increase engagement and reach.
- Handle online reputation management.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience managing social media platforms for brands or businesses.
- Strong content creation, copywriting, and storytelling skills.
- Familiarity with social media analytics and scheduling tools.
- Knowledge of digital marketing and paid advertising is an advantage.
- Creative, detail-oriented, and organized.
- Excellent communication and interpersonal skills.
- Ability to work independently and meet deadlines.
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