Social Media Manager

Responsibilities:

• Develop, implement, and manage a comprehensive social media strategy aligned with business goals.
• Plan and execute content calendars across platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Create, curate, and publish engaging content, including text posts, images, videos, and stories.
• Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
• Analyze performance metrics and generate regular reports on engagement, reach, and growth.
• Stay up to date with current trends, tools, and best practices in social media and digital marketing.
• Collaborate with marketing, design, and content teams to ensure consistent brand messaging.
• Manage paid social media campaigns and advertising when required.
• Identify opportunities for partnerships, collaborations, and influencer engagement.
• Monitor competitor activities and suggest improvements to maintain a competitive edge.

Requirements:

• Bachelor’s degree in Marketing, Communications, Media, or a related field (preferred).
• Proven experience as a Social Media Manager or similar role.
• Strong understanding of major social media platforms and their algorithms.
• Proficiency in social media management and analytics tools.
• Basic knowledge of graphic design tools such as Canva or Adobe tools.
• Excellent written and verbal communication skills.
• Strong creativity, attention to detail, and organizational skills.
• Ability to work independently and manage multiple tasks effectively.
• Knowledge of digital advertising and campaign management is an advantage.