Responsibilities:

Develop and execute a comprehensive social media strategy aligned with business goals.
Create and manage weekly and monthly content calendars.
Produce engaging graphics, captions, short-form videos, reels, and promotional content.
Publish content across Instagram, Facebook, TikTok, LinkedIn, X, and other relevant platforms.
Run and manage paid advertising campaigns across all major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and X.
Respond promptly and professionally to comments, messages, reviews, and customer inquiries.
Research trends, hashtags, competitors, and audience interests to identify content opportunities.
Maintain a consistent brand voice, visual identity, and posting schedule.
Plan and manage social media campaigns, promotions, contests, and product or service launches.
Collaborate with photographers, videographers, designers, influencers, and other team members.
Monitor analytics and prepare monthly performance reports covering reach, engagement, followers, leads, and conversions.
Recommend improvements based on audience insights and campaign results.
Manage paid social media advertising when required.
Protect the company’s reputation by identifying and escalating sensitive customer or brand issues.

Requirements:

At least 2 years of social media management or digital marketing experience.
Demonstrated experience growing and managing business social media accounts.
Strong copywriting, communication, and storytelling skills.
Proficiency with Canva, CapCut, Adobe Creative Suite, or similar tools.
Familiarity with Meta Business Suite and social media scheduling platforms.
Ability to create and edit high-quality short-form video content.
Good understanding of social media analytics, algorithms, and current trends.
Strong organizational skills and ability to meet deadlines with limited supervision.
Basic knowledge of paid advertising, SEO, and lead generation is preferred.
A portfolio or examples of previously managed accounts and content are required.

Key Performance Indicators: