Social Media Manager

Responsibilities:

• Create, edit, and publish engaging content at least 5–6 days per week.
• Manage Instagram, Facebook, TikTok, LinkedIn and other relevant social media platforms.
• Develop and execute weekly and monthly content calendars.
• Produce professional reels, property videos, promotional graphics, stories and marketing campaigns.
• Plan, launch, manage and optimise Meta (Facebook and Instagram) advertising campaigns.
• Manage TikTok Ads and Google Ads where relevant.
• Generate qualified leads from landlords, property owners, investors and potential clients.
• Write compelling captions, advertising copy and calls to action.
• Monitor social media enquiries, comments and direct messages.
• Track advertising expenditure, campaign performance and lead conversions.
• Provide weekly performance reports showing reach, engagement, leads, advertising costs and results.
• Collaborate with management to promote properties, investment opportunities, events and business services.

Requirements:

• Proven experience managing business social media accounts.
• Practical experience running successful Meta Ads campaigns.
• Strong content creation, video editing, graphic design, and copywriting skills.
• Proficiency in Canva, CapCut, Meta Business Suite and Meta Ads Manager.
• Understanding of lead generation, audience targeting, retargeting and conversion strategies.
• Ability to work independently, meet deadlines and deliver measurable results.
• Excellent communication, creativity and organisational skills.
• Experience in real estate, property management or investment marketing is highly desirable.
• Ability to demonstrate previous campaigns and measurable results.

What We Offer:

• Competitive salary based on experience.
• Performance-related bonuses.
• Opportunity for professional growth.
• A supportive and ambitious business environment.
• Opportunity to contribute directly to business growth.