Social Media Manager
Job summary
JulineMart seeks a Social Media Manager to drive customer acquisition & vendor recruitment across our multi-vendor marketplace. Create engaging content, run paid campaigns, and convert followers to orders. 1-3 years e-commerce experience required. Shape our brand in Nigeria's growing digital marketplace.
Job descriptions & requirements
Responsibilities:
Brand Building & Content Creation
- Develop and execute social media strategy across Instagram, Facebook, Twitter, and WhatsApp
- Create engaging content showcasing products, vendors, promotions, and customer testimonials
- Maintain consistent brand voice and visual identity across all platforms
- Design graphics and short videos optimized for each platform
Customer Acquisition & Engagement
- Drive traffic to julinemart.com through compelling campaigns and offers
- Respond to customer inquiries and comments within 2 hours during business hours
- Create promotional campaigns for sales events, new vendor launches, and seasonal offerings
- Build and nurture an online community of engaged shoppers
Vendor Support & B2B Marketing
- Highlight vendor success stories and featured products
- Create content that attracts quality vendors to join the platform
- Support vendor onboarding through educational content about the marketplace
Performance & Analytics
- Track and report on key metrics: follower growth, engagement rate, website traffic, conversion
- Manage paid social advertising budget efficiently
- Test and optimize content based on performance data
- Provide weekly reports on campaigns and results
Requirements:
- 1-3 years of experience in social media marketing, preferably in e-commerce or retail
- Proven track record of driving sales/conversions through social media
- Strong graphic design skills (Canva, Adobe Suite, or similar)
- Basic video editing capabilities
- Excellent written English and understanding of Nigerian audience preferences
- Experience with Facebook/Instagram Ads Manager
- An analytical mindset with the ability to interpret social media metrics
- Good use of AI tools
- Experience with marketplace or multi-vendor platforms (Preferred)
- Knowledge of e-commerce tools and platforms (Preferred)
- Photography skills (Preferred)
- Experience with influencer partnerships (Preferred)
- Familiarity with logistics/delivery services in Nigeria (Preferred)
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