Social Media Manager

Responsibilities:

• Develop and execute social media strategies aligned with business goals.
• Create, schedule, and publish engaging content across social media platforms such as Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube.
• Manage day-to-day social media activities and community engagement.
• Monitor social media channels and respond to comments, messages, and customer inquiries.
• Collaborate with marketing, design, sales, and content teams to ensure consistent brand messaging.
• Plan and execute social media campaigns, promotions, and contests.
• Track, analyze, and report on social media performance using analytics tools.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage social media advertising campaigns and budgets.
• Build and maintain relationships with influencers, partners, and online communities.
• Monitor brand reputation and address issues promptly.
• Stay informed about emerging social media tools, trends, and best practices.

Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, Journalism, or a related field.
• Professional certifications in Digital Marketing or Social Media Marketing are an advantage.
• 2 years of experience in social media management, digital marketing, or a related role (depending on the organization).
• Proven experience managing multiple social media platforms.
• Experience creating and executing successful social media campaigns.
• Social media strategy development.
• Content creation and content marketing.
• Social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.).
• Social media analytics and reporting.
• Search Engine Optimization (SEO) knowledge.
• Graphic design basics using tools such as Canva or Adobe Creative Suite.
• Video content creation and editing.
• Copywriting and storytelling.
• Content scheduling and management tools proficiency.
• Excellent written and verbal communication.
• Creativity and innovation.
• Strong organizational and time-management skills.
• Problem-solving and critical thinking.
• Attention to detail.
• Customer service and relationship management.
• Ability to work independently and in a team environment.
• Adaptability and willingness to learn new trends and technologies.