Social Media Growth Manager

Responsibilities:

Content Creation: 

• Create engaging short-form and long-form entertainment content, including Celebrity news and stories, Celebrity relationships, Celebrity controversies, Hollywood/pop-culture stories, Trending entertainment topics, Celebrity lifestyle stories,Viral internet stories, Human-interest stories connected to celebrities, and other relevant entertainment topics
• You will be responsible for turning interesting stories into highly engaging faceless video content.

Faceless Video Production: 

• Understand how to create compelling content without relying on an on-camera presenter.
• You should be comfortable using Voiceovers, B-roll, Images, Stock footage, Graphics, Text, Animation, AI-generated images, AI-generated video, Music, Sound effects and screenshots/source material where appropriate
• The finished product should feel like professional social-media content, not simply a collection of random images over an AI voice.

AI & Content Production:

• Utilise approved AI and content-production tools to improve the efficiency and quality of content creation.
• Use AI voice-generation platforms such as ElevenLabs or similar tools to enhance content production where appropriate.
• Leverage AI image-generation tools to create supporting visuals, backgrounds, illustrations, thumbnail elements, and storytelling imagery.
• Use AI video-generation tools for B-roll, establishing shots, visual recreations, supporting footage, and creative sequences.
• Apply AI-assisted tools for content ideation, research, script development, hooks, headlines, story angles, and competitor analysis.
• Use provided editing, design, and stock-media platforms effectively.
• Apply creative judgement, fact-checking, editing, quality control, and brand consistency when using AI tools.
• Ensure AI supports creativity and storytelling rather than replacing original creative input.

Content Production & Planning:

• Produce approximately one high-quality short-form video per day, with additional content created around significant trending stories and opportunities.
• Produce approximately 1–2 long-form videos per week based on the agreed content strategy.
• Develop and maintain a content calendar covering trending stories, evergreen content, upcoming events, content experiments, and seasonal opportunities.
• Adapt production volume and content formats based on audience behaviour, trends, and performance data.
• Maintain a strong balance between content quality, audience retention, and production efficiency.

Viral Content Strategy:

• Monitor celebrity, entertainment, and social media trends to identify potential viral content opportunities.
• Identify emerging stories and develop content around them quickly.
• Analyse successful viral content to understand effective hooks, formats, storytelling techniques, and audience retention strategies.
• Identify content gaps and develop original approaches to trending stories.
• Test different hooks, formats, titles, thumbnails, and storytelling approaches.
• Repurpose high-performing content into suitable formats across different platforms.
• Continuously evaluate why content performs well and apply relevant insights to future content.

Social Media Growth:

• Develop and execute strategies to increase followers, subscribers, views, reach, watch time, engagement, shares, comments, saves, and returning viewers.
• Monitor social media performance and identify opportunities for audience growth.
• Use performance data to recommend improvements to content strategy and production.
• Develop content that encourages audience interaction, retention, and repeat engagement.

Platform-Specific Content Strategy:

• Adapt content appropriately for Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
• Develop Facebook content focused on shareability, storytelling, engagement, and watch time.
• Create visually engaging Instagram Reels and content with strong hooks and shareability.
• Apply TikTok trends, native short-form storytelling, and retention techniques.
• Optimise YouTube content through effective titles, thumbnails, click-through strategies, audience retention, Shorts, and long-form formats.
• Avoid simply duplicating identical content across platforms and tailor content to each platform’s audience and format.

Monetisation & Revenue Growth:

• Contribute to strategies for generating sustainable revenue from digital content.
• Explore opportunities across Facebook, YouTube, TikTok, and Instagram monetisation programmes.
• Identify potential brand partnerships, sponsorships, affiliate opportunities, and other relevant revenue streams.
• Monitor content revenue and identify opportunities to improve monetisation performance, including RPM and CPM where applicable.
• Contribute ideas for converting audience growth into sustainable commercial opportunities.

Scripting & Storytelling:

• Research and develop engaging scripts for short-form and long-form content.
• Create strong hooks that capture audience attention within the opening seconds.
• Structure stories to maintain curiosity and audience interest throughout the video.
• Develop clear story progression and ensure content delivers on the promise established by the opening.
• Write in an engaging, conversational style appropriate for digital audiences.
• Transform news, celebrity, and entertainment stories into compelling original narratives.

Research & Fact-Checking:

• Conduct thorough research before publishing content.
• Verify important claims using reliable and credible sources.
• Distinguish confirmed information from rumours, speculation, and unverified reports.
• Avoid publishing fabricated, misleading, or inaccurate celebrity and entertainment stories.
• Maintain accuracy and credibility while producing engaging content.
• Ensure published content meets the organisation’s quality and editorial standards.

Analytics & Performance Reporting:

• Monitor key content metrics, including views, reach, impressions, engagement rate, watch time, audience retention, click-through rate, follower growth, subscriber growth, shares, saves, comments, and revenue.
• Analyse high-performing and underperforming content to identify key drivers of performance.
• Identify topics, hooks, formats, and platforms that are gaining traction.
• Provide actionable insights and recommendations based on content performance data.
• Recommend what content to continue, improve, discontinue, or test.
• Use analytics to continuously refine the content and platform strategy.

Competitor & Market Research:

• Monitor successful entertainment, celebrity, and digital media channels.
• Analyse competitors’ trending topics, content formats, hooks, titles, thumbnails, posting strategies, and audience engagement.
• Identify emerging trends and content opportunities within the market.
• Use competitor insights to develop original content strategies rather than copying existing content.
• Identify content gaps and opportunities for differentiation.

Content Calendar & Editorial Planning:

• Develop and maintain a structured content calendar for short-form and long-form content.
• Plan content around trending and upcoming stories, evergreen topics, seasonal opportunities, and platform-specific requirements.
• Schedule content experiments to test new formats, topics, hooks, and storytelling approaches.
• Balance reactive/trending content with planned and evergreen content.
• Review and update the content calendar based on analytics, audience interests, and emerging opportunities.

Requirements:

• Creative and results-driven, with a strong passion for growing digital media brands.
• A strong storyteller with the ability to turn ideas and trending stories into engaging content.
• Skilled in video editing and comfortable creating high-quality faceless content.
• Comfortable using AI tools to support content creation, research, scripting, editing, and visual production.
• Familiar with social media algorithms, trends, and audience behaviour.
• Interested in celebrity, entertainment, and pop culture content.
• Skilled in online research and fact-checking.
• Data-driven and able to use analytics to guide content decisions.
• Proactive and able to bring original content ideas to the table without waiting for instructions.
• Comfortable working independently and taking ownership of assigned projects.
• Willing to experiment with new content formats, hooks, topics, and storytelling approaches.
• Eager to learn and adapt to new tools, platforms, and industry trends.
• Reliable, organised, and able to consistently meet deadlines.
• Results & Growth Mindset
• Demonstrate a strong focus on measurable results rather than simply completing assigned tasks.
• Take initiative in identifying content opportunities and proposing new ideas.
• Use performance data to understand what works and make informed content decisions.
• Demonstrate an interest in building audience, increasing engagement, and contributing to the growth of the digital media brand.
• Continuously look for ways to improve content quality, performance, and audience retention.

Preferred Experience:

• Experience managing or growing any of the following will be highly desirable Faceless YouTube channels, YouTube Shorts, TikTok accounts, Instagram pages, Facebook pages, Celebrity or entertainment pages, News and media pages, Personal brands and High-volume social media accounts

Additional Advantage:

• Experience with AI-assisted content creation.
• Experience using professional AI voice-generation, image-generation, or video-generation tools.
• Experience developing viral or high-performing social media content.
• Experience analysing social media performance and implementing growth strategies.
• Qualifications
• Formal qualifications are less important than demonstrated ability, relevant experience, and measurable results.
• Applicants should be able to demonstrate their contribution to previous content or social media projects.

Portfolio & Proof of Results:

• Applicants are required to provide examples of previous work, including:
• Social media pages or channels they have worked on.
• Their specific role and responsibilities on each project.
• Starting and current follower/subscriber counts, where available.
• Approximate period they worked on the account.
• Examples of videos they personally created or edited.
• Examples of their best-performing content.
• Approximate views achieved.
• Growth strategies they implemented.
• Experience creating faceless content.
• AI tools they have used.
• Video-editing software they are proficient in.

Location: Remote