Social Media & Content Marketing Specialist

Responsibilities:

• Develop and implement social media and content marketing strategies aligned with the company's marketing objectives.
• Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
• Create engaging and relevant content, including graphics, videos, reels, captions, articles, and promotional materials.
• Plan and maintain a content calendar to ensure consistent and strategic content publication.
• Research industry trends, audience interests, competitors, and trending topics to develop relevant content ideas.
• Write, edit, and proofread marketing content, captions, blog posts, website content, and promotional materials.
• Develop and execute digital marketing campaigns to increase brand visibility, audience engagement, and lead generation.
• Collaborate with graphic designers, videographers, photographers, and other creative professionals to produce quality content.
• Monitor social media accounts, respond to comments and messages, and manage online communities.
• Use social media analytics and other digital marketing tools to track engagement, reach, conversions, and campaign performance.
• Identify opportunities to improve content quality, audience growth, and online brand positioning.
• Manage paid social media promotions and advertising campaigns where required.
• Ensure all published content aligns with the company's brand identity, communication style, and marketing objectives.
• Monitor competitors' digital activities and recommend strategies to maintain a competitive online presence.
• Prepare periodic content and social media performance reports for management.
• Stay updated on emerging social media trends, content marketing techniques, and digital marketing tools.

Requirements:

• HND in Marketing, Mass Communication, Public Relations, English, Media Studies, or a related field.
• Proven years of relevant experience in social media management, content marketing, or digital marketing.
• Proven ability to develop creative content and execute effective social media campaigns.
• Excellent writing, editing, proofreading, and storytelling skills.
• Strong knowledge of social media platforms, algorithms, trends, and audience engagement strategies.
• Proficiency in content creation tools such as Canva, CapCut, Adobe Photoshop, and other relevant editing applications.
• Knowledge of digital marketing, SEO, email marketing, and online advertising is an advantage.
• Ability to interpret social media analytics and use performance data to improve marketing strategies.
• Strong creativity, attention to detail, and visual communication skills.
• Excellent communication, organizational, and time-management skills.
• Ability to manage multiple projects and meet deadlines.
• A portfolio or links to previously managed social media accounts and content campaigns are required.