SEO Specialist
Blue Starling
Marketing & Communications
Skills Required
Keyword Research & Search Intent Analysis On-Page SEO Optimization Technical SEO Content Strategy & Content Brief Creation Link Building (White-Hat Strategies) Analytics & Reporting Understanding of Conversion Principles Knowledge of International SEO Video SEOJob Summary
We’re looking for an analytical, detail-oriented SEO Specialist who can develop and execute our organic growth strategy. You will manage keyword research, optimize landing pages, build content strategies, and work closely with our content creator to produce high-value SEO-driven articles, guides, and videos.
- Minimum Qualification : Degree
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
SEO Strategy & Research
- Conduct SEO audits for website & landing pages
- Perform keyword research for remittance, tuition payments, and business payments
- Identify SEO opportunities and create long-term ranking strategies
Content Planning & Optimization
- Create detailed SEO content briefs for writers & content creators
- Collaborate with the Content/Graphics team on SEO-optimized blog posts, guides, videos, and landing pages
- Ensure all content meets SEO requirements (headlines, meta tags, internal links, on-page structure)
Technical SEO
- Improve website indexing, crawlability, and site speed
- Implement schema markup where necessary
- Optimize mobile SEO for better conversions
Analytics & Reporting
- Monitor keyword rankings, traffic, impressions, conversions
- Prepare monthly SEO performance reports
- Recommend improvements based on data trends
Link Building & Outreach
- Develop safe, white-hat link-building strategies
- Connect with relevant blogs, industry resources, and partners for backlinks
Requirements:
- Minimum 2 years of experience
- Minimum of a BSc
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