SEO Specialist

Responsibilities

• Develop and implement SEO strategies to improve the organic search ranking of our website.

• Manage and optimize Facebook Ads and Google Ads campaigns to maximize and achieve marketing objectives.

• Monitor and analyze website traffic, user behaviour, and campaign performance using analytics tools such as Google Analytics,  Facebook Business Manager, and many more.

• Conduct keyword research, analyze website performance metrics, and identify opportunities for optimization.

• Ensure SEO best practices are integrated into the website architecture and backend systems.

• Generate regular reports and insights to track progress, identify areas for improvement, and make data-driven recommendations.

• Work closely with other teams including marketing, content creation, and design to align SEO and advertising initiatives with overall business goals.

• Stay updated on industry trends, algorithm updates, and emerging technologies to continuously improve SEO and digital advertising efforts.

• Stay abreast of competitor strategies and market dynamics to maintain a competitive edge in the digital landscape.

Requirements:

• Minimum of 6 years of experience in the fashion industry or any similar industry.
• The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, and on-page and off-page optimization, and stays abreast of industry trends to ensure our website remains competitive.
  
• Proven experience as an SEO Specialist with expertise in web development and backend systems.
  
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
  
• Hands-on experience managing Facebook Ads and Google Ads campaigns, including campaign setup, optimization, and performance tracking.
  
• Proficiency in web analytics tools such as Google Analytics, Google Search Console, and Facebook Business Manager.
  
• Previous experience in the fashion or e-commerce industry is a plus.
  

Core Skills & Functional Competencies:

General Conditions:

• The ideal candidate is a fast learner, detail-oriented, and has a love for fashion, with extensive experience.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights.
• Detail-oriented mindset with a passion for staying ahead of industry trends and implementing innovative strategies.
• Align with the company's Core Values to ensure the best customer experience.

Remuneration: NGN 500,000 - 650,000