Senior Social Media Manager

Responsibilities:

• Strategic Planning: Develop and implement comprehensive social media strategies that align with overall business goals, target key audiences, and enhance brand awareness across all major platforms.
• Team Leadership: Manage, mentor, and inspire a team of social media specialists, content creators, and analysts, fostering a collaborative and innovative work environment.
• Campaign Management: Oversee the planning, creation, and execution of social media campaigns, ensuring consistency, creativity, and alignment with brand messaging.
• Content Development: Lead the creation of compelling, platform-specific content (including graphics, videos, and copy) that engages audiences and drives social media growth.
• Performance Analysis: Monitor, analyze, and report on social media performance metrics, using insights to optimize strategies and improve campaign outcomes.
• Community Management: Oversee community engagement efforts, ensuring timely responses to comments, messages, and inquiries, while building strong relationships with our audience.
• Cross-Functional Collaboration: Work closely with marketing, PR, and other departments to ensure cohesive messaging and integrated campaigns across all channels.
• Trend Monitoring: Stay updated on social media trends, platform updates, and industry best practices to keep our strategies current and effective.
• Crisis Management: Develop and implement crisis management plans to protect and enhance the brand’s reputation in challenging situations
• Budget Management: Manage social media budgets, ensuring efficient allocation of resources and maximizing ROI.

Requirements:

• Experience: Minimum of 5 years of experience in social media management, with at least 2 years in a senior or lead role.
• Technical Expertise: Deep understanding of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), including their respective algorithms, best practices, and analytics tools.
• Leadership Skills: Proven experience in leading and managing a social media team, with strong mentoring and team-building skills.
• Strategic Thinking: Ability to develop and execute successful social media strategies that align with broader marketing goals and drive measurable results.
• Content Creation: Strong creative skills, with experience in leading content creation across various formats, including visual, video, and written content.
• Analytical Skills: Proficiency in social media analytics and tools (e.g., Google Analytics, Hootsuite, Sprout Social), with the ability to translate data into actionable insights.
• Project Management: Ability to manage multiple projects simultaneously, with a strong understanding of project management tools and methodologies.
• Communication Skills: Excellent verbal and written communication skills, with the ability to craft engaging content and present strategies and results to stakeholders.
• Crisis Management: Experience in handling social media crises with a calm, strategic approach.

Preferred Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Certifications: Relevant certifications in social media marketing or digital marketing.
• Experience with Paid Social: Knowledge of paid social media advertising, including campaign setup, management, and optimization.