Senior Marketing Manager

Responsibilities:

• Develop and implement effective marketing strategies for Yumifen products
• Plan and execute advertising campaigns (digital, print, radio, and field marketing)
• Conduct market research to understand customer needs, pricing, and competitors
• Work closely with the sales team to improve product distribution and market penetration
• Organize promotions, product activations, and in-market branding activities
• Build and maintain strong relationships with distributors, retailers, and partners
• Monitor campaign performance and provide regular reports with insights
• Manage brand image, packaging feedback, and customer perception
• Oversee marketing budgets and ensure efficient use of resources. 

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field
• Minimum of 3 years of experience in marketing, preferably in FMCG or food products
• Strong understanding of local market dynamics (maize flour, wheat flour, and staple foods)
• Proven ability to develop and execute successful marketing campaigns
• Good communication, negotiation, and leadership skills
• Experience in both digital and traditional marketing channels
• Ability to analyze data and make strategic decisions
• Willingness to travel for field marketing and market expansion
• Self-motivated, results-driven, and target-oriented