Senior Graphics Designer (Campaigns and Social Media)

Job Location: Lagos, Nigeria or Nairobi, Kenya

About the team: Sun King’s in-house Creative Team drives the strategy for and creates all of the company’s consumer, corporate, and internal marketing and brand related assets. Ranging from customer-facing marketing materials, below- and above- the line campaign collaterals, to product images and videos, corporate presentations, the Sun King Creative team defines and upholds the company’s brand and produces all materials in more than 40 countries.
About the role:
Experience managing teams of creatives and graphic designers? Do you have the ability to craft groundbreaking and captivating visual content for African audiences? Are you a creative person with a passion for creative design? If so, then Sun King has the perfect opportunity for you. 

This is an exciting opportunity for an art director or senior graphic designer with a social content and advertising background to join a fast-growing team of creatives. You will be expected to guide Sun King’s creative advertising campaigns across Africa. You will have the opportunity to produce the artwork for Sun King’s advertising campaigns across 10 countries, managing a team of talented designers.

Further, you will manage the work of social media focused designers who produce content for Sun King’s fast-growing and dynamic social media channels, including Facebook, LinkedIn, TikTok, and LinkedIn. Your role will involve overseeing diverse design, advertising, and social media landscapes, notably managing our advertising and social media campaigns in countries such as Kenya, Nigeria, South Africa, Togo, Tanzania, and Zambia, among others.

We are looking for a ‘digital-first’ designer who has a passion for social media storytelling and who is excited by the prospect of working on creative, digitally minded advertising campaigns that seek to transition African households and businesses onto green, clean solar energy.

We operate an internal creative studio model, where design briefs will come in from across the organisation. No two days are the same, and you’ll be accountable for managing a diverse set of advertising and digital graphics materials. You will be accountable for working with our in-house creative social media and campaigns teams, who will manage timelines, deadlines, and creative workflows. Department Marketing & Creative Employment Type Permanent - Full Time Location Nigeria Workplace type Hybrid Reporting To Creative Lead

What you would be expected to do

Formulate and supervise the agency's creative and design strategy to ensure alignment with the company's overarching vision and business goals.

Craft and visualise creative visions for Sun King’s advertising campaigns.

Guide and manage a compact team of graphic designers and creatives to produce inventive and top-quality content that fulfills business goals.

Oversee staff that produce fresh and engaging content for our social media channels that models ever-evolving digital and design best practices.

Direct the company’s creative process from conceptualisation to final execution, ensuring adherence to the highest standards of quality and client satisfaction.

Cultivate an environment of innovation and creativity within the team, empowering the team to explore fresh ideas and experimental methods.

From social media graphics to GIFs and fast-paced videos as well as complex web graphics, manage our campaigns and social media graphics, moving image, and motion design content production with assistance from our team of copywriters, social media experts, and fellow in-house motion design and graphics experts.

Assist other designers, of various experience levels, to drive the quality of the social media graphics produced, question ideas, and deliver world-class work.

Take briefs from internal clients, questioning internal clients as appropriate. Discussing appropriate options for design and advising internal clients on the best use of graphics for digital platforms whilst adhering to brand guidelines.

Work with sales, marketing, products, operations, and other teams to ensure that content is rigorously reviewed and feedback are replied to.

Follow the appropriate content production, content management, and sign-off process per Sun King’s standard operating procedures.

You might be a strong candidate if you have

A minimum of 7 years’ experience in creative within Content or Advertising agencies.

HND/B.Sc in Art or related course

Proven track record of spearheading impactful creative campaigns across diverse channels.

Skilled in the complete Adobe Creative Suite, InDesign, Illustrator, Photoshop, and experience in After Effects and XD will be an advantage.

Proficient in guiding creative teams across global offices.

Deep knowledge of above the line and below the line campaign strategy and a proven ability to get projects over the line.

Deep knowledge of what works on social media and a proven ability to harness internet, social media, and digital trends and graphics concepts.

An eye for design and an ability to lay out artwork at speed to a high standard.

Deep knowledge of how to use design to communicate with consumers and sell products.

Outstanding communication and relational skills, with the ability to engage effectively with diverse stakeholders.

What Sun King offers

Professional growth in a dynamic, rapidly expanding, high-social-impact industry

An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.

A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.

Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.

About Sun King

Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection. Sun King has connected more than 20 million homes to solar power across Africa and Asia, adding over 200,000 homes each month. Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.11 a day via mobile money or cash. Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright. To date, our Sun King solar products have saved customers more than $4 billion cumulatively.

Sun King collects payments digitally through mobile money systems and its 28,000 field agents — over 650,000 payments each day. Embedded electronics inside each Sun King device regulate usage based on payments, similar to the operation of a pre-paid mobile or electricity meter. From cost-effective solar systems that provide home lighting and phone charging to robust solar inverters that can power high-energy appliances such as laptops, computers, refrigerators, and more, effectively acting as a full stand-in for grid power, Sun King’s products cater to a wide range of income segments and energy needs. Leveraging its proven distribution network and brand, Sun King is expanding its range of products and services to encompass clean cooking, electric mobility, entertainment, and more, aiming to address the needs of our underserved customers.
Sun King employs 2,800 full-time staff in 12 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families.Sun King is committed to gender diversity in the workplace. Women represent 44% of Sun King’s workforce.